Snoop Dogg takes his fans on a digital journey with the new NFT Passport series
Music icon and business mogul Snoop Dogg has taken another significant step in expanding his blockchain-based ecosystem with the launch of the Snoop Dogg Passport Series. While many in Web3 music have continued to look for new ways to break ground, this latest digital innovation gives fans a unique opportunity to follow a top rapper on a headlining tour starting July 7th.
Described as a “first-ever evolving collectible,” the Snoop Dogg Passport Series seeks to expand the utility of live music fandom by providing holders with a variety of exclusive content and opportunities. From accessing behind-the-scenes footage to special merchandise, curated playlists and priority event tickets, Pass collectors will experience Snoop’s world like never before.
A groundbreaking move in the industry, the NFT series aims to take fan engagement to a new level by leveraging the features of blockchain technology. Of course, this isn’t Snoop Dogg’s first foray into NFTs, as the rapper has remained significantly active in the space over the years, even becoming a prominent figure in the development and support of many NFTs and crypto-related businesses.
Specifically, the Snoop Dogg Passport Series was conceived as a collaboration between Denver-based NFT development studio Transient Labs and talent agency WME. Although full supply of the passport has not been announced, each NFT is available for approximately $42 or 0.025 ETH via the NFT payment processor Crossmint or trade with a crypto wallet.
In addition to the exclusivity of the Passport series, Snoop introduces Snoop Selects, a curated collection of NFT artwork from selected artists, including prominent names such as Coldie, Terrell Jonesand Alien Queen. This collection of digital artwork will be sent to all pass holders on July 7th.
So excited about the first batch of artists for Snoop Selects included @ALIENQUEENNFT, @Coldieand @terrelldom! Witness art and innovation intersect…
Special shoutout to our partners @crossmint and @arbitrum!🚀
— Transient Labs (@TransientLabs) 13 June 2023
Snoop Dogg expressed his vision for the Passport series in a statement, saying: “With the Passport series, I can give my fans the opportunity to travel the world with me – no one has ever done that. I’ve always been a pioneer, and digital merch is part of the future. I hope other artists can see what I’m doing and continue to innovate on their own.”
In the spirit of pushing the Web3 music space forward, this groundbreaking effort marks a shift in how artists interact with fans in the digital age. While Snoop’s Passport Series is one of many blockchain-powered fandom ventures, its unique nature could help establish a new paradigm for other artists and live acts to follow.
Editor’s note: This article was written by an nft employee in collaboration with OpenAI’s GPT-4.
