Porsche Announces NFT Collection – Forbes India

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Porsche is the latest automaker to enter the non-fungible token (NFT) art market. At Art Basel in Miami, Florida, the automaker is debuting a collection of digital images featuring the 911. Lutz Meschke, vice chairman and member of the Executive Board for Finance and IT, said in an official statement: “This project is an additional element of our digitization strategy. We have committed us in the long term, and our Web3 team has the autonomy to develop innovations on this dimension as well. Innovation management at Porsche also sees potential in the buying experience, the metaverse and the supply chain. Vehicle and sustainability issues are also considered.”Porsche’s first Web3 project is an NFT collection of 7,500 parts based on the classic Porsche 911. The NFTs will be available in January 2023, with each piece designed by Hamburg designer and 3D artist Patrick Vogel. Porsche NFT owners get exclusive access to virtual and real experiences. Digital pioneers can participate directly in Porsche’s Web3 journey and enter into dialogue with the brand. Porsche’s Art Basel presentation also includes a massive sculpture by Chris Labrooy showing a massive racing driver playing with a real 911 as if it were a toy. The installation is meant to evoke childhood memories of playing with tiny cars. The scene will be on display at the Pérez Art Museum Miami from November 29th to December 3rd. In an official tweet, Porsche said: “Our journey begins with a timeless icon – the Porsche 911. The destination? Your call. There are over 150,000 design combinations you can unlock when crafting your 911 NFT. Join an exclusive community of pioneers and co-create the future of Porsche in Web3. → can influence the design of their individual NFTs through a collaborative and immersive journey lasting several months. To do so, they can choose from three core themes of the Porsche brand and incorporate them into the artwork based on their personal preferences. Owners can then access their individual collectibles in the virtual world, all of which are created by Unreal Engine 5. Ultimately, Porsche hopes that this new virtual brand presentation will expand the appeal of the sports cars to include coveted digital items.Lars Krämer, Porsche’s head of innovation and methods, told nft now that the team drew on ‘Porsche heritage, typical Porsche elements and modern lifestyles to put together an exciting set of possible layers in a token-gated and creative journey.’Shashank is the founder of yMedia. He ventured into crypto in 2013 and is an ETH maximalist.