Twitter to experiment with displaying NFT market entries in tweets

by James · October 28, 2022

Twitter Inc. is expanding its non-fungible token capabilities with a new feature called NFT Tiles, which will allow users to buy, sell and display NFTs directly through tweets in partnership with marketplaces, the social media platform announced Thursday.

The platform is testing the new feature called “NFT Tweet Tiles” with four marketplaces: Solana-based Magic Eden, Flow blockchain developer Dapper Labs, Rarible and sports-centric platform Jump.trade.

Nonfungible tokens, or NFTs, are a type of blockchain-based crypto-asset that represents the ownership of digital items such as digital art, videos, music, trading cards, video game items, concert tickets, and more. Using blockchain technology, these proofs of ownership can be created, bought and sold for cryptocurrency, which can also be exchanged for money, giving them value.

Now testing: NFT Tweet Tiles 🚀

Some links to NFTs on @rarible, @MagicEden, @dapperlabs and @Jumptradeft will now show you a larger image of the NFT along with details such as the title and creator. Another step in our journey to allow developers to influence the Tweet experience. pic.twitter.com/AkBisciB1i

— Twitter Dev (@TwitterDev) 27 October 2022

Now some links to NFTs in these marketplaces will display a large image of the NFT artwork along with details such as the title and creator. It will also connect to the marketplace, which will allow users to jump directly to the marketplace from the tweet to buy, sell, or trade NFTs on the marketplace.

Between all the different marketplaces, the NFTs cross multiple blockchain networks, including Ethereum, Solana, Flow, Polygon, Tezos, and Immutable. A Twitter representative told Decrypt that the feature itself is blockchain agnostic and all networks are supported as long as the links are from supported networks.

The same representative said the feature is currently being tested for Twitter users on iOS and the web. Users in the selected test group will soon see the NFT Tweet Tile integration if they are in the test group. Users do not need a Twitter Blue premium subscription.

This integration test follows Twitter’s addition of NFT profile pictures in January. Through this feature, NFT artwork owners could showcase their non-fungible token artwork on their Twitter profiles in the form of “soft hexagons”, as long as they had a Twitter Blue subscription and iOS devices.

Instagram, the social media platform owned by parent company Meta, also tested NFT galleries in May and then expanded them internationally a few months later. Instagram’s NFT galleries also support Ethereum, Polygon, Solana and Flow.