Snoop Dogg Video Collab combines ‘Camp Enthusiasm’ with Web3

Snoop Dogg and Web3 are becoming a familiar combination, like coffee and doughnuts.

The iconic West Coast rapper released a music video Saturday for “Crip Ya Enthusiasm,” with a digital performance captured by Web3 startup Astro Project. The company is also behind the digital environment in which the video takes place.

The music video was animated in Unreal Engine and includes numerous references to the show “Curb Your Enthusiasm”, drawing on the TV show’s theme song which was remixed for the song. Snoop Dogg’s avatar looks like comedian Larry David, from the way he’s dressed to the style of his glasses and his unmistakable hairdo.

David is also no stranger to Web3. He made one look in an FTX commercial broadcast to millions of households during the Super Bowl earlier this year. In addition, the theme song for his TV show was immortalized as one 1-of-1 NFT.

The release of the music video coincided with 11,111 digital donuts posted by the Astro Project, which act as digital keys that can be used to access assets from the video, such as 3D models and character animations.

The company has also released tutorials and guides that teach donut owners how to create their own scenes and animations in Unreal Engine. According to the company, it chose to make the access key an image of a donut because it’s usually one of the first things a 3D artist learns to create.

The music video incorporated motion capture from Snoop Dogg, recorded at Astro Project’s “Portal” studio in Santa Monica, California.

Since the donuts started acting on Open sea As of October 13, the project has seen a total trading volume of 0.227 Ethereum or just under $300 as of this writing. The donuts can be minted on Astro Project’s website for .06 Ethereum, or about $80, and just over 250 had been minted as of Sunday afternoon.

Crip Ya Enthusiasm debuted in February on Snoop Dogg’s album “Bacc On Death Row,” the first record he released after buying the rights to Death Row Records, the label that helped launch his career.

For the release, Snoop Dogg and Gala Music offered one own line of NFTs, where users can purchase items such as individual songs as digital collectibles. An NFT for the song, Crip Ya Enthusiasm currently has a price of 0.8 Ethereum or just over $1000 and the project has seen 944 Ethereum or $1.2 million in trading volume on Open sea.

The collaboration represents a continuation of the rapper’s work with various Web3 projects. Earlier this year, Snoop Dogg and Eminem done at the MTV Video Music Awards as NFTs from the Bored Ape Yacht Club Collection.

Last summer, he announced plans to open one true BAYC themed dessert shop in Los Angeles.

Snoop Dogg also owns virtual land in The Sandbox, a metaverse project where an individual paid the equivalent of $450,000 to be his neighbor. ONE long-time NFT collectorhe remains bullish despite the market decline, saying that the bear market “weeded out” unworthy people and projects.

The celebrity has grown into such a familiar voice in the Web3 space that actor Anthony Hopkins once asked him which NFT to buy first, and a consumer group singled him out for his great influence on the market.