PR News | How to Create Buzz for an NFT Project

Mark Kaley

Creating a business plan – and buzz – for an NFT gathering comes with a unique set of challenges for communicators.

Launching a crypto art project requires a number of initiatives that include creating a website, designing a social media campaign, establishing artist partnerships, hosting contests, and building a network of followers.

Design a website for NFT artwork

Before starting any kind of promotion, make sure the NFT project has a website. This site is the hub where followers will come to learn information about a project and its artist. They will search for the artist’s history, a project roadmap and distribution details.

A well-designed website with an about page, an FAQ and social links can answer questions and build expectations. Customize the website with graphics and videos showcasing the artist’s work.

Promote NFT art on social media

For digital artists, social media is the most powerful advertising tool. Platforms like Twitter, Discord, Instagram, Reddit and YouTube are full of NFT enthusiasts. Before you begin, follow the accounts of other NFT artists to see how they engage followers.

Many artists attract attention through live Ask Me Anything (AMA) sessions. Interacting directly with followers during live online events can feel intimidating at first, but it’s great for artists to spread the word about their projects. During these events, artists should not shy away from promoting their projects, but they should also be prepared to share thoughts about other artistic NFT projects. Allowing the audience to exchange opinions with the artist about interests and preferences builds lasting connections.

Establish partnerships and promote other NFT artists

Strategic collaboration with established NFT creators can help bring an artist’s work to a wider audience. Do your research carefully before approaching other artists. The creatives you contact should have artwork and an audience that aligns with your own project. It is important to seek out an artist who has a target audience similar to the one you want to build.

When reaching out, keep your message authentic and genuine – this is not the time for a sales pitch. Use personal information to describe why you chose the artist for this partnership. Bring samples of your art and explain how it is unique.

The artist then fills in your ideas for a collaboration. Make sure the relationship is equally beneficial for both artists. If the decision is made to collaborate, remember to set a date to announce the partnership and be ready to promote it.

Be for contests and giveaways

In the weeks leading up to launch, contests and giveaways are great ways to hype the artist’s work. Prizes can range from free NFTs, pre-sale seats and access to exclusive events.

You can give out prizes through simple raffles, but sometimes a higher level of participation gives more enthusiasm. Consider the target audience and what they will like. The most effective competitions provide competition and prizes related to the NFT project. Use the contest to keep followers focused on the upcoming launch.

Build a network with a pre-launch registration and mailing list

Your last promotional task is to create a registration list that allows people to sign up before the launch. Entering at ground level makes the artist’s audience feel invested in the work. Early adopters can even spread the word as launch day approaches.

You can persuade followers to log in early with special promotions and bonus benefits. It’s important to make people feel like they’re getting a special deal by paying early. Additionally, be sure to collect data such as names, email addresses, and addresses to build an email list. You want to keep your audience updated when you launch this project and others in the future.

— Mark Kaley is a publicist with Otter PR and author of From Pennies to Millions. He has been featured on Fox Business and Consumer Affairs.