New NFT trends that can drive the entertainment industry

NFTs quickly took the world by storm, having been used in all kinds of industries. By building on the foundation set by blockchain and harnessing the power of pop culture, NFTs quickly became a favorite in the entertainment industry.

From Stranger Things launching NFTs ahead of last season to Coachella unveiling NFTs as entry tickets this year, the entertainment world is exploring what NFTs can do in a big way. But what can we expect from the future?

Even as NFTs strengthen their presence in entertainment, a number of trends are emerging in space. Here are the best NFT trends that can dominate entertainment.

NFTs are like games to make money

One aspect of the entertainment world that has embraced NFTs heavily is gaming. GameFi, which offers games while utilizing blockchain technology, has become particularly popular in recent years. One of the reasons for this has been the emergence of games to make money. This type of game allows players to earn rewards for their participation.

These rewards can be anything from NFTs themselves to actual cash, and of course the world has noticed it.

There are several recently released games that have become shining examples of what can be done when play-and-earn NFT games get a chance. One of these is BeaRex, a blockchain-based game that uses the classic “runner” layout.

This essentially gives players the best of both worlds in that they can engage in play-and-earn. BeaRex also intends to release a multi-series and NFT holders will receive a profit from the distribution.

Although it is the play-to-earn aspect, it also uses the free-to-play model that is combined to form the play-and-earn system that BeaRex runs on. What this means is that users can either choose to play for free without having to buy an NFT, or they can buy an NFT if they want to earn rewards for their efforts.

This essentially gives players the best of both worlds in that they can participate in games to earn or abstain as they please. BeaRex also intends to release a multi-series in the future.

Look to earn

It’s no secret that users’ attention is big money for advertisers in this age of free web content. Streaming sites, influencers and many others make millions by attracting and retaining viewers. But these financial benefits are rarely directed back to the public.

Efforts have been made in recent years to level the playing field in the blockchain industry. It all started with platforms like Brave, a blockchain-based browser, which gives users crypto to view ads. The NFT site is now starting with this idea with giants like Coub.com – a video platform that was created ahead of its time 10 years ago, and which is visited by over 100 million users every year.

Coubs are 10-second videos that went viral long before TikTok took over the market. These video clips are usually packed with pop culture references and premium memes. While Coubs has been shared on the Internet literally every second for years, the upcoming product version based on Web-3 technology is expected to reinvent the interaction model by rewarding those who create and watch such videos.

With Coub NFT Marketplace, users will be able to embed clips as NFTs and sell them. Holders will receive crypto rewards when the content is interacted with through views, likes, comments or posts. And, most importantly, NFT collections will have inherent value, which will allow users to track statistics and predict the future potential of a particular clip and thus the profits it can provide.

Conclusion

NFTs are still on the rise despite the crypto downturn; from Madonna and Justin Bieber joining the trend, to model Bella Hadid releasing her own collection, Hollywood has got the fever. But as digital collectibles become even more popular, it is crucial that all creators, even the lesser known ones, have the chance to succeed.

This is what Growth Channel, an automated marketing intelligence platform, is trying to do. The NFT marketing area is growing rapidly, but given the number of resources that flow into the industry, smaller projects risk being shut out of the market.

But Growth Channel plans to continue. It is convinced that by identifying the right audiences and marketing channels for NFT promotion, inside and outside Hollywood, the industry will continue to flourish.

“NFTs are an exciting but complex space, especially for new and ambitious entrepreneurs who just do not know where to start. We give these projects the clear go-to-market strategy and advertising solutions to reach the public and reach the project milestones,” says Maryna Burushkina, founder and CEO of Growth Channel.

Growth Channel supports NFT and Web3 companies in data-driven market research, addressable audiences and digital advertising with access to 150+ channels for audio, video, mobile, native and DOOH.

With a few opportunities for potential growth, the jury is out on the general long-term effect of NFTs, but so far the sector has found several niches that it benefits from in the entertainment industry.