Mastercard Announces Music Artist Accelerator Program on Polygon Blockchain
One of the largest payment processing institutions in the world is delving into Web3 in a completely new way. MasterCard has announced a music artist accelerator program on the Polygon blockchain.
The development was orchestrated to help up-and-coming artists harness the power of Web3 in their careers, according to a press release from Polygon. Furthermore, the announcement was planned with a start time frame of spring 2023.
Mastercard announces polygon collaboration
One of the most prominent and well-known names in the financial sector, they are now delving into the world of blockchain technology. An announcement today has stated that Mastercard is creating a music artist accelerator program on the Polygon blockchain. Furthermore, the new Web3 protocol seeks to connect “musicians, creators and fans to collaborate like never before.”
The press release revealed the program to provide resources to five different artists, “such as musicians DJs and producers,” to help establish their careers. In addition, the release stated that it is “a first-of-its-kind curriculum” that will educate artists to build their brand” through Web3 experiences,” Polygon noted.
Among these Web3 processes, Mastercard will teach artists the process of “designing NFTs, representing themselves in virtual worlds, and establishing an engaged community.” Conversely, the release says the Mastercard artist accelerator “invites fans to sit at the table.” More specifically, says that “fans can join the platform and learn alongside artists to sharpen their own tools and knowledge of the space.”
Finally, the program will end with a “live-streamed artist showcase,” for those involved. Moreover, the collaborative effort between Polygon and Mastercard places the latter “on one of the greenest blockchains in existence,” and among a number of decentralized apps.
Mastercard Chief Marketing and Communications Officer Raja Rajamannar noted that the collaboration is about expanding the understanding and connection between music and Web3. “With the Mastercard Artist Accelerator, we’re expanding access and driving connectivity even further with cutting-edge Web3 technology,” Rajamannar stated.
Polygon Studios CEO Ryan Wyatt echoed those sentiments. State, “Web3 has the potential to empower a new breed of artists who can grow a fan base, make a living, and introduce new media for self-expression and connection on their own terms.”
