Japanese maker Fumiya and Southeast Asia ahead of NFT adoption
The cryptocurrency industry has evolved recently with the introduction of NFT, DeFi and metaverse. NFTs in particular have seen massive adoption among creators, artists and musicians looking to connect with their fans.
Game developers have also used NFTs to tokenize in-game assets and introduced a unique game concept called Play-to-Earn. P2E gaming has changed the idea of gaming as users can play games, earn tokens and sell their characters on supported NFT marketplaces.
Southeast Asia at the forefront of NFT adoption
Southeast Asia is at the forefront of this trend, with a vibrant population adopting NFTs and Play-to-Earn games. NFT exposure in the Philippines is very high, with many residents resorting to popular P2E games such as Axie Infinity to significant effect.
Outside of the Philippines, other Southeast Asian nations such as Malaysia and Thailand have also joined the trend with huge NFT markets. It is important for new projects to try to take a market share in this region. PROJECT XENO intends to do this with its latest partnership with top Japanese creator Fumiya.
Fumiya has agreed to become the brand ambassador for Southeast Asia in a move that aims to expose this market to the PROJECT XENO ecosystem. Fumiya is a social media creator based in the Philippines and has worked extensively as an actor, singer, TV personality and Youtuber.
His popularity spans various social media platforms, including 2.31 million Youtube subscribers and over 6 million followers on Instagram, Tik Tok and other SNS channels. Beyond just games, Fumiya has held previous ambassadorial roles for Hamamatsu City, Shizuoka, and SNS.
He is expected to promote PROJECT XENO, a game to make money, to his teeming followers and expand his reach in Southeast Asia. The Gamefi project allows players to compete in battle royales and tournaments to win rewards. Game Grades are issued as NFTs that can be bred, upgraded and sold on supported marketplaces.
Speaking about the development, Fumiya expressed his delight at joining the PROJECT XENO ecosystem. “I’m Fumiya, and I’ve been appointed as an ambassador for ‘PROJECT XENO’. When I lived in the Philippines, I saw many young and old people playing games on their smartphones. I would love to help spread new entertainment to Filipinos who love such a game and the country as a whole gets excited! I am very much looking forward to the new development of “PROJECT XENO” in the future!” He added.
Southeast Asia has a lot of potential within the NFT ecosystem, and PROJECT XENO has the right to explore this market. The future development may see an explosion with more players looking to earn from playing games.
In addition to expanding its reach in Southeast Asia, PROJECT XENO has revealed plans to explore new frontier markets. These include cooperation and the appointment of ambassadors to the United States, India, South Korea and the Middle East. PROJECT XENO recently collaborated with popular Japanese Youtuber Hikaru to launch a NFT collection.