Indigo Herz Pack: Adidas enters the metaverse with NFT-inspired collection | NFT CULTURE | NFT News | Web3 culture
Adidas is no stranger to innovation in the fashion industry. The company has been a leader in creating new and exciting products that mix traditional design with ground-breaking technology. With the launch of the Indigo Herz Pack, a new NFT-inspired collection, Adidas is once again pushing the boundaries of what is possible in the world of fashion.
adiClub member week early access – 7 pieces Early access is available during adiClub member week from 26 April (EU) and 27 April (other countries). All 7 additional parts will be available on adidas.com and the adidas app.
Celebrating Adidas’ ‘Into the Metaverse’ transformation, the Indigo Herz Pack includes 2,145 pairs of Superstar shoes and 2,195 printed hoodies, all inspired by the popular NFT, Indigo Herz. What is unique about this collection is that #ALTSbyadidas holders will have token gated access to the collection, underscoring adidas’ commitment to bridging web2 and web3. This is a new way for luxury and fashion brands to explore the world of NFTs and web3 technology.
Introducing the Indigo Herz Pack – starting April 26th
❤️ Monkey, icon, inspiration. An IRL collection inspired by Indigo Herz, created to celebrate how far we’ve come ‘Into the Metaverse’ as we transform into 🫀 #ALTSbyadidas.
All details below 👇 pic.twitter.com/Hvl2m70153
— Indigo Herz (@indigo_herz) 19 April 2023
Adidas is not alone in exploring these new technologies. Many luxury and fashion brands are now exploring the possibilities of web3 and NFTs to create new and exciting products for their customers. These technologies have the potential to revolutionize the way we buy and consume fashion, creating a more sustainable and fair industry.
For example, Gucci recently launched its first NFT project, “Aria”, in collaboration with Arianne Phillips. The project includes seven unique NFTs, each representing a look from the brand’s latest collection. Each NFT also includes an audio commentary from Creative Director Alessandro Michele.
Louis Vuitton is also exploring the world of NFT with its new “LV League” project. The project includes a range of digital products, including NFTs, which allow customers to access exclusive content and experiences.
Other brands, such as Burberry and Prada, are exploring blockchain technology to create more sustainable supply chains and combat counterfeit products. These technologies have the potential to create a more transparent and sustainable fashion industry, which is more important now than ever before.
As luxury and fashion brands continue to explore the possibilities of web3 and NFTs, we can expect to see more innovative products and experiences being created for customers. These technologies have the potential to create a fairer and more sustainable industry, while providing new opportunities for brands to connect with their customers in new ways.
