Do you want to put your products in front of your target audience? You might want to read this. Techpoint Africa helps startups in this capacity by offering exhibition spaces at their events, and below is an overview of how to exhibit at the upcoming Techpoint Africa the event, The Fintech Summit (TFS).
The Fintech Summit aims to make sense of the rise and progress of Fintech in Nigeria. Discussions will be held under the lens of the theme “fintech in everything.” The summit will bring together some of the biggest names in the Nigerian fintech sector and an unprecedented audience interested in Fintech and its growing product offerings. You can register to attend the summit here.
If you have a fintech product or your company utilizes fintech tools, this is an opportunity to reach your audience faster and face to face. Want to find out more?
This is how:
Determine the product you want to exhibit
You need to decide on the product you want to exhibit and consider why it fits well with the event and vice versa. Your business may have more than one product or service and it is up to you and your marketing team to decide which product is ideal for your event and target audience.
Decide which type of exhibition is right for your company (demo/exhibition)
After deciding on the product you want to exhibit, the next question is to answer how. Below are the available exhibition options at the Fintech Summit.
- Demo: Demoing at The Fintech Summit means that you bring your product to the event’s stage, talk about it within a given time and demonstrate how it works in front of the audience. It helps you attract potential customers.
- Exhibition stand: You get a specific place to display your products and engage directly with people. The exhibition stand may not have the same audience reach as the demo session. However, it allows for more interaction between the potential prospect and your business.
- Demo/exhibition: You can also combine both options by demonstrating how the product works on the event stage and engaging people at your exhibition stand.
Develop a strategy to attract and engage participants at the event
- Have a clear goal: Your objective should be defined and it should be related to the product you are showing.
- Develop a clear message for your exhibition: It is important to build a solid message that is clear and engaging. This will help you attract and engage customers easily. You should make sure that it is also simple and easy to understand.
- Plan to use giveaways, merchandise, and swag to attract attendees: Yes, gifts. Bring gifts and be generous enough to make sure you don’t leave with them. Make sure your gifts are labeled with your company name and logo. Gift ideas can be shirts, books, pens, mugs, stickers, etc. The goal is not only to gain new customers with enticing gifts, but also to continue the process of brand awareness when the gift recipients take them to their respective destinations.
Assemble a team to carry out the exhibition
It is important to have a team. A rule of thumb should be four to five team members to prevent overcrowding of the booth. It is important that they all understand the message you are trying to convey and the product you are displaying.
In addition, they should be easy to identify, i.e. have a unique uniform that distinguishes your team.
Finally, plan possible questions from the participants. Your team should be ready to answer questions about your brand and educate people. It should be in line with your exhibition objective. The team must be welcoming and give a good impression of your brand.
Do you want to choose an exhibition stand?
Please contact the sales team for more information on exhibition opportunities for The Fintech Summit by contacting Chris Anaele at [email protected] or +2348146586642
