How this startup went from zero funding to a leading crypto marketing agency
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As blockchain technology grows, more and more new projects and startups are presented to the market. And after often significant development costs, it is important to display your offers in an engaging way. Project owners should cultivate a strong marketing strategy to attract qualified investors and buyers. However, supporting crypto offerings can be difficult – the market requires more complex tactics than old school banner ads. With crypto content marketing, you need to clarify the use cases for your project and define what it offers. And you may find crypto marketing complex and intimidating if you’re not already steeped in its culture’s ins and outs.
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Hicham Sbaa is a famous entrepreneur, digital marketer, crypto enthusiast and founder and CEO of Proleo.io. Before moving into digital marketing for crypto and fintech projects, Hicham was a teacher for over a decade. But believing in the power and potential of blockchain technology, he left his job in education and worked his way up from the role of social media manager at a small US marketing agency to become COO and CMO at a few other digital and blockchain companies. He eventually started his crypto PR and marketing consultancy.
“I have worked in the crypto industry since its infancy, supporting it to become the behemoth it is today. Over the past ten years in the industry, I have witnessed many cryptocurrencies achieve remarkable growth. Likewise, I have helped my community members adopt digital currencies as a primary asset and source of income,” says Hicham.
Full-scale marketing for stable development within the blockchain community is essential if companies hope to thrive in this tough industry. That is why Hicham founded and established a PR and marketing agency to offer a wide range of digital services for crypto and blockchain projects. Hicham added: “My mission is to shine a greater light on what blockchain can do and grow the industry through my work at Proleo.io.”
Hicham is proud to have founded Proleo.io in January 2021. It was subsequently awarded Crypto Marketing Agency of the Year, appearing in many of the top crypto marketing directories and lists. The agency has delivered outstanding results for clients and helped them see phenomenal success with their projects.
Prolelo.io’s CEO and founder expressed the many challenges he had to overcome for the agency to gain its current reputation: “I started Proleo.io with zero funding and no employees, grew my business slowly in the first year, and shut down 16 hours of work every day. It was just as hectic to hire the right talent – people who can deliver and build our reputation in a competitive industry. I’m grateful I was able to overcome these obstacles. I had to refuse to give up, double down on my work, continually looking for inventive ways to maximize our potential and lower our costs.”
Hicham encourages aspiring entrepreneurs to love the businesses they set up because they have to work harder than ever to make them succeed. He adds, “Loving what you do makes the hard part bearable.”
While Proleo.io has already achieved great success, its main goal is to help facilitate worldwide adoption of crypto and blockchain technology by creating wider exposure to the industry. Over the next few years, they also hope to become the go-to PR agency for crypto and fintech projects.
Note: Investing in cryptocurrency and cryptoassets is subject to financial risk and readers should do their own due diligence. Entrepreneur Media does not support such investments.
