Block Dojo 2023: Finding new ways to market books and sports with blockchain

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Have you ever wondered how books are published? It’s not a simple process, says Arsim Shillova, co-founder and CEO of Libraro, a platform that will give the public access to unpublished books and help publishers decide which ones to support. Arsim, a writer himself, was discouraged after seeing firsthand what it takes to get a book published.

“I actually wrote a book and decided to try to get it published the traditional way of sending it to a literary agent, and to my disappointment I never got a response,” he says.

Out of curiosity, he decided to visit the publishing company to better understand the process.

As he tells Charles Miller in the latest episode of CoinGeek Conversations, “When I came into this office, I realized why I never got answers, because the office was full of manuscripts. It was physically impossible to read so many. But technology should be able solve this problem.”

Arsim says writers like him stop writing after experiencing rejection through the traditional process. With Libraro, he wants to give authors an opportunity to get their work out to the public. He explains that Libraro allows authors to write from scratch or upload their content to the platform. Artificial intelligence (AI) will then provide a synopsis of the manuscript, as well as make suggestions for possible improvements. Once the content is published, readers can access the author’s work with an option for both parties to engage with each other.

“It’s almost like another social community platform,” he says.

The platform uses blockchain in such a way that content on Libraro is recorded in the ledger – it is immutable and offers a layer of protection.

“Intellectual property is something of a concern for anyone out there who writes anything,” he says. “We will use the blockchain to timestamp the manuscript, so we know it’s a digital record and it’s in the blockchain with your credentials.”

Libraro is currently in talks with the London Writers’ Salon, a writers’ group with 20,000 members.

“The idea is that we want to channel these writers to our platform,” says Arsim.

From books to sports

Next, Charles talks to James Hart, founder and CEO of Rumblebox, a platform that uses non-fungible tokens (NFTs) to fund new sports leagues and events. As James explains, sports fans will be allowed to crowdfund through Rumblebox in exchange for benefits such as tickets, VIP access to the athletes, merchandise and cash rewards.

James says they plan to target Gen Zs. To start with this, they intend to focus on new sports such as esports and YouTube boxing.

“The younger fans who are more NFT-friendly are more likely to have a completely different taste and in the way they consume sports, for example, they like eSports far more than football and in some countries they like YouTube boxing rather than traditional boxing.”

Part of Rumblebox’s strategy is to partner with an athlete or an influencer and leverage their audience by having these personalities act as endorsers for the new sports league or event. As James explains, Rumblebox will work similarly to NBA Top Shot, a popular NFT marketplace that allows users to trade on the platform regardless of their knowledge of the technology behind it. Just like NBA Top Shot, which has one million users, Rumblebox will price its products in US dollars.

According to James, their goal is to create new sports franchises or sports leagues that will provide long-term value.

“The more profitable and more organic growth that they [athletes and influencers] get for the fan base of those leagues and events, the more valuable a season ticket or VIP access pass is going to be.”

Watch Arsim and James discuss their platforms in the third installment of CoinGeek Conversation’s latest Block Dojo series. For past shows, check out the CoinGeek Conversations YouTube playlist.

You can also watch the podcast video on YouTube.

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