Adidas reveals sneaker collaboration with NFT artist Fewocious
The global clothing giant Adidas has merged together up with prominence digital artist Fewocious on a physical sneaker collaboration, with the kicks to be sold via a NFT redemption card.
Exploring “the art of play,” Fewocious’ collaboration with Adidas will span 4,500 editions of an NFT mint pass called “Trefoil Flower,” which will be available for purchase exclusively via the OpenSea marketplace on June 22.
The NFT mint pass will serve as a direct redemption ticket for a pair of specially designed physical sneakers called Adidas Originals Campus 00s. Coinpass holders can “burn” (or permanently destroy) NFTs in a process starting in August, with shipment expected next month.
Each pair of physical sneakers will be embedded with an NFC tag – a technological device implanted in items such as phones, contactless credit cards and passports that can be scanned for verification – and connected to a companion NFT.
The Trefoil Flower NFT will be distributed in a three-tier presale followed by a public mint. Holders of Adidas’ existing Alts Decos and Soles NFTs, as well as Fewocious Paint Drops, will get early access to coining at a discounted price of 0.2 ETH, or nearly $350 at the time of writing.
Holders of all other Adidas Alts, Fewocious NFTs and others from a defined list-including Bored Ape Yacht Club, Doodles and Carpet radio NFTs – will be able to be created later at 0.25 ETH ($435). The public sale starts shortly after at the same price.
Decrypt reached out to Fewocious for comment on his creative inspiration for the sneaker drop, but did not hear back by the time of publication.
Major Web3 players
Fewocious, whose real name is Victor Langlois, is a 20-year-old transgender artist whose work depicts a vibrant, playful use of paint in a thematic style that embracing childhood memories.
Since entering the NFT space three years ago, Fewocious has become one of Web3’s most notable creators, recording over $50 million in lifetime sales and collaborating with the likes of Nike-owned RTFKTthe auction houses Christie’s and Sotheby’s, and the David Bowie estate.
Adidas has been active in the NFT space ever since purchasing a Bored Ape NFT and use it to create the fictional character Indigo Herz in December 2021.
The clothing brand’s “Into the Metaverse” collection– created in collaboration with Bored Ape Yacht Club, Punks Comic and pseudonymous NFT influencer gmoney – has facilitated worth over 150 million dollars of NFT’s trade volume to date, and allow holders to claim exclusive items. Adidas then incorporated the collection into its recent Alts project.
Other clothing brand Puma recently followed the trend launch of a physical sneaker initiative with NBA star LaMelo Ball and NFT project Gutter Cat Gang. Coming in late June, Ball’s GutterMelo MB.03 sneaker will retail for $175 via an NFT pass.