Trademark applications suggest Fujitsu crypto trading service and Sony PlayStation NFT integration

Mega Japanese multinational technology companies Fujitsu and Sony have both filed separate trademark applications showing their potential moves to integrate web3/blockchain technology and digital assets.

If you needed some cheery crypto adoption news amidst all the uncertainty surrounding the US crypto crash and bank implosion drama and recession anxiety, there’s actually quite a bit of it around lately.

And that includes Amazon potentially embracing NFTs and Nasdaq advancing its plans to offer a crypto-asset custody service, as we flagged in our morning roundup today.

Fujitsu plans crypto trading service

Here’s a big one, then. Fujitsu has filed a trademark application with the United States Patent and Trademark Office (USPTO), showing its interest in offering a crypto-brokerage service for trading digital assets.

The development was first shared by Mike Kondoudis, a USPTO-licensed trademark attorney, on Twitter (see below) about five days ago, but the news has only just begun to spread across wider media this week.

Indeed, it is not the first time that Fujitsu has shown interest in the crypto and blockchain space. In February, according to Fintech Times, the tech giant launched a web3 startups acceleration platform designed to support developers and projects in the space.

And, as Blockworks reports, Fujitsu is one of the few Japanese companies (also including Mitsubishi) that recently announced a plan to build a metaverse project called “Ryugukoku.”

It will apparently include a virtual and interoperable economic zone aimed at gamifying Japan’s business ecosystem.

Sony makes a PlayStation NFT patent push

The mega-bucks traditional gaming world has had a mixed to negative reaction to the idea of ​​web3/blockchain and NFT integration in video games.

Some major traditional web2 developers have largely embraced the idea of ​​ownership of digital assets and have jumped into new web3 projects, while many others, and many players, have shied away.

Well-known game publishers, including Ubisoft and Square Enix, have been met with a small amount of pushback on their entries into the space, with critics slamming them for embracing what many outside the cryptosphere see as a scam industry full of exploitation and manipulation.

As usual, there are two sides to the story with the truth perhaps lying somewhere in the middle.

In any case, it seems to be adopting web3 in gaming, because now we have some big Sony news. In fact, this could be the biggest potential leap from the mainstream gaming world to web3 yet.

It has just emerged that the company behind the wildly popular and successful PlayStation console and brand, Sony Interactive Entertainment, recently filed a patent application for a framework that aims to integrate NFTs into the gaming ecosystem.

The indication is that NFTs can be used as game skins and other digital assets – such as weapons, avatars and “skills” – with portability and potential for interoperability between game platforms.

In addition, the application suggested that NFT assets could be “networked” from PlayStation to consoles from other manufacturers, as well as via VR and AR headsets, smart TVs and mobile devices.

“The standardized format can be readable for inserting the digital asset into different computer simulations that can include different video games with different titles,” the application states. “In addition, or alternatively, […] readable via various video game platforms such as PlayStation and Xbox.”