Ticketmaster Trials NFT Tickets for Avenged Sevenfold Tour
Ticketmaster, a well-known leader in event ticketing, is again experimenting with NFTs that give certain token holders exclusive access and discounts to events.
Ticketmaster has integrated cryptocurrency wallets for the next Avenged Sevenfold tour to allow these benefits to selective users.
Fan club members get benefits
Ticketmaster has launched exclusive benefits for ‘Deathbats Club’ holders for the Avenged Sevenfold tour.
According to OpenSea, the fan club has a collection of 10,000 NFTs on the Ethereum blockchain. According to reports, holders will have priority access to tickets and allocated seats without queuing.
Rob Abelow, the founder of Where Music’s Going, called it the best version of “Verified Fan”. According to the executive, 1,000 Deathbats holders bought early access to the NYC and LA shows scheduled for June. He also applauded the 10% ticket conversion rate.
However, the premier booking provider divided Twitter users on the NFT gated sale. Abelow went on to say, “This is one of the most important use cases for NFTs, showing how your interactions in one area with an artist can open doors in others.” In addition, he labeled interoperability as a “superpower.”
NFT-Gated Ticketing Amid Ticketmaster Monopoly Claims
Ticketmaster has been rebuffed with allegations of competitiveness several times. Recently, the platform apologized to Taylor Swift and her fans before a hearing in the US Senate. Several “Swifties” were unable to purchase tickets for the concert after the system was overwhelmed by demand for her Eras Tour.
TRAX, a social marketplace for music, stated that supporting Ticketmaster does not do independent artists justice. The platform responded to Abelow, noting, “Artists deserve a platform that prioritizes creator-owned monetization, not a monopolistic player playing catch-up.”
Last year, the American ticket company expanded its NFT offering in collaboration with the Flow web3 network. Ticketmaster and Dapper Labs, operators of the Flow blockchain, ran several NFT trials before the launch.
According to Billboard, Ticketmaster has issued more than 5 million NFTs to people who attended live sporting events and shows. These NFTs were mainly limited to commemorative symbols after the event.
As BeInCrypto pointed out earlier, NFTs could potentially change the ticketing landscape by giving fans more ownership and control over their tickets. By ensuring the validity of tickets, this ticketing method can also reduce the incidence of fraud and forgery.
At the same time, the NFT sector continues to struggle with major long-term obstacles related to security, user experience and declining brand interest.
Disclaimer
BeInCrypto has reached out to the company or person involved in the story for an official statement on the latest development, but has yet to hear back.
