Replay and Theta Network launch NFT-Gating solution for video streaming

by James · April 18, 2023

Quick take:

Replay teams up with Theta Network to launch an NFT gaming solution for video streaming.
The Web3 video streaming company wants to give video content creators and producers a chance to lock their content behind an NFT wall.
The solution will be powered by Theta Network, a layer 1 blockchain network focused on the media industry.

Replay has partnered with Theta Network to launch an NFT-gated solution for video content creators. The Web3 video streaming company has developed video features that allow creators to lock their video content behind an NFT wall.

The new solution will be powered by Theta Network, the layer 1 blockchain network focused on media content.

According to the announcement on Tuesday, Replay’s solution can now be used by streaming services, FAST channel owners and media brands to lock video behind an NFT experience compatible with any smart TV or device.

Content creators can choose to use the tool however they want, including locking their entire video library behind an NFT collection, or offering specified live broadcasts to community members who have a particular NFT, among other options.

Replay can easily be used by content providers to monetize, distribute and syndicate their videos. Leading video apps on smart TV, mobile and web can use the platform to issue NFTs that grant holders access to their content.

Last November, the company debuted its product in partnership with streaming provider FlixFling, introducing real-time NFT-gated access for their subscription library as a bundled purchase.

Krish Arvapally, CEO of Replay, hailed the company’s flexible NFT model as an innovative way to connect video creators with fans.

“Whether you’re a niche streaming service offering paid access to large libraries or an influencer or streamer offering bonus content to your ‘patrons,’ we continue to see video owners turn to digital collectibles as they try to give audiences more access and more owners in the community theirs,” Arvapally added.

Video content locking on Replay is powered by Theta Network’s authentication and peer-to-peer content delivery mechanism. In addition, Replay also runs a tracking protocol on a Theta Network subchain, allowing video owners to monitor content engagement in near real-time.

Mitch Liu, CEO of Theta Labs hailed Replay’s video content locking solution as a perfect match for “Theta Network’s purpose-built video infrastructure.”

“Through this partnership, we can empower video apps and streaming services to easily integrate decentralized token-gated video, allowing them to curate and package content in innovative ways while increasing monetization and engagement. We’re excited to be at the forefront of bring web3 disruption to the video industry and we look forward to continuing to work together to push the boundaries of what is possible,” said Liu.

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