NFT on your store shelves and crypto on your plate
NFT continues to be actively integrated into everyday life, not only online, but also offline. Many companies launch collaborations with NFT brands, their own collections of real clothes based on NFT products, etc
Let’s look at the most vivid examples of such collections.
Tiffany and CryptoPunk
Tiffany (the jewelry brand) released $50,000 CryptoPunk necklaces. There is a whole collection of individually designed necklaces with pendants inlaid with diamonds. Each chain can be purchased for $50,000 or 30 ETH. According to the brand, one piece of jewelry contains 30 diamonds and precious stones.
The sale started on August 5, 2022. Only CryptoPunk owners can purchase jewelry from the limited collection. It should be noted that the reaction of the NFT community to this launch was mixed: some in the community criticized the necklaces for their unreasonably high price, while others praised the collaboration between the brands and considered the launch a good step to improve the image of the collection.
M&M’s and the boring monkey
Mars announced a limited edition M&Ms collection dedicated to KINGSHIP, a virtual group of boring monkeys.
Bored Ape Yacht Club (BAYC) is quite a phenomenon in the crypto world. The owners of BAYC not only own the NFT, they also use their merchandising rights and turn BAYC’s cartoon monkeys into various other products (clothing, household goods, toys, etc.). And now BAYC fans have their own M&M’s themed candy packs.
Mars has also agreed with Universal Music Group to release a limited edition collection of M&M’S packs featuring the characters of KINGSHIP, a virtual band of bored apes from the Bored Ape Yacht Club and the Mutant Ape Collection.
These and other examples can be a great inspiration for entrepreneurs who have long wanted to be part of the NFT environment. Not only will such collaborations be a good way to attract new customers and expand the target audience, but they can also be a source of additional financial grants.
Restaurants and Crypto
The restaurants are also following the trend.
The chain of Mexican restaurants Chipotle announced a partnership with the Flexa platform. As part of this agreement, diners can receive payment for their orders in cryptocurrency.
Customers must download and fund a cryptocurrency wallet that supports Flexa (Gemini, AirGap Wallet, SPEDN). The restaurant’s waiter will generate a code, which must then be scanned in the app to pay for the order. The restaurant promises its first customers a 10% discount. If you need special tokens, just visit a crypto exchange site.
The option applies to all items on the menu. The restaurant chain itself does not withhold any commission. At the same time, Flexa supports around 100 different cryptocurrencies.
In America, the network has around 3 thousand restaurants. Some experts already claim that Chipotle has become the largest food service franchise with the ability to pay for meals in cryptocurrency. This is not surprising in general, already in August 2021 analysts from QSR magazine awarded Chipotle 16th place in the top 50 largest restaurant chains in the fast food segment in America – the network has more than 10% of the market. In comparison, the result for McDonald’s is 28.33%.
Chipotle is far from the first crypto restaurant in the world or even in the US. Previously, VCR Group has already opened a seafood restaurant in New York. Its distinctive “chip” was privacy. Only owners of special NFT can enter the institution. The restaurant was named Flyfish Club. To get the opportunity to eat here, you must first become the owner of one of two tokens – Regular Tier and Omakase.
A crypto restaurant has also opened in Clearwater Beach, Florida. Not only does the establishment accept payments in all digital assets, but it is also stylized for the cryptocurrency sphere. On one of the walls, for example, you can see a portrait of Elon Musk, and from the other, visitors are watched over by Doge. The names of the dishes in the restaurant menu also refer visitors to different cryptocurrencies. In particular, here you can order a sausage “Dogedog”, a Caesar salad with a DeFi prefix and a shrimp cocktail “SHIBA”.
