NFT now changes web3 Media | NFT CULTURE | Web3 Culture NFTs and Crypto Art
We are incredibly happy for our friends and innovators at NFT Now
The traditional models and ways of doing things in media just don’t work anymore. The rise of social media, the traffic floodgates opened for media websites. Media companies saw an unprecedented explosion of reach due to these platforms and became dependent on this traffic, which contributed to the rise of programmatic advertising. This is the technology that powers those annoying banner ads on your favorite media sites, from The New York Times to YouTube. The more people visit your website, the more impressions your ad gets, and the more the platform gets paid.
However, the very platforms that ran this business model ended up changing their algorithms after seeing how much revenue they were allowing to leave the ecosystem by encouraging users to click away from Facebook or Twitter to a separate publisher site. Then in 2015, Facebook’s infamous algorithm change decimated the traffic sources for hundreds of media companies to keep more of their traffic inside Facebook. Due to declining revenues, some media properties even went out of business.
As media companies prioritized audience scale over quality and optimized for algorithmic platforms like Facebook and Google, there were a number of alarming developments. Programmatic advertising reduced us to eyeballs to be monetized and discarded. Platforms began tracking users across the web without their explicit consent in order to sell more ads. The rise of tracking users using pixels and cookies has encouraged privacy breaches across the web.
The rise of Web3 technology and NFTs (Non-Fungible Tokens) is poised to change all that, changing the way media companies interact with their audiences and monetize their content. NFTNow is one such platform that is leading the way in this new media wave. It is a community-centric media model built on decentralized, trustless, permissionless and interoperable technology products.
Now Pass is the key that unlocks the door to the Now network. It gives members exclusive access to content and events, early access to information and insights and curated private chats where they can connect with experts and other builders in their industry. The Now Network also offers IRL and virtual events, including tentpole events that The Gateway, NFT100 and nft present now, along with satellite events around Art Basel Miami, NFT NYC, Frieze LA, ETH Denver, Faena Rose Miami, Jackson Hole and many more.
By realigning incentives and rethinking how a publisher can create and share value in a web3 context, Now Pass encourages deeper, more authentic connections and a greater sense of loyalty. Community members are encouraged to engage with content and provide feedback through the platform’s reward mechanisms. The Now Network is our first step towards progressive decentralization, creating a more inclusive and transparent ecosystem to incubate ideas and elevate new voices.
As the Now Network is built over time, the founders are conscious and take the time to create something sustainable. This is a first step – a foundation for all our initiatives to build the future of tokenized media. The commitment to this space is long-term, so they will be built publicly over the coming months, years and decades. Join them in learning, growing and co-creating this future together.
The Now Network offers an alternative to the broken Web2 media model that prioritizes clicks and traffic over quality and privacy. By putting the power back in the hands of users, the Now Network creates a more authentic, engaged and sustainable media ecosystem that benefits everyone. Join NFTNow as they lead the way in this exciting new media era.
