Interview: Cashaa CEO Kumar Gaurav on unifying traditional banking and blockchain for inclusive financial solutions

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In an interview with TechGraph, Kumar Gaurav, founder and CEO of Cashaa, shares the company’s mission to simplify investments, cross-border transfers and daily transactions with blockchain technology, while promoting widespread adoption through strategic partnerships.

Read the full interview:

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TechGraph: Can you tell us about Cashaa’s history and how it became a blockchain and crypto-based financial institution?

Kumar Gaurav: Cashaa was launched in 2016 with a singular vision – to revolutionize blockchain-based financial products. We embarked on our journey as a peer-to-peer cash transfer system, using Bitcoin infrastructure. However, it didn’t take long for us to realize the inherent challenges that crypto businesses face. These challenges include being underserved and often relegated to second-tier status by traditional banks.

Determined to drive the unstoppable growth of the crypto industry, we took a bold decision to create a dedicated banking platform tailored specifically to meet the needs of this thriving ecosystem.

Today, we proudly stand at the forefront of business banking, empowering hundreds of crypto-native businesses to deliver robust and innovative products to their users.

TechGraph: How is Cashaa leveraging blockchain technology to offer financial services to its customers?

Kumar Gaurav: Cashaa provides crypto-to-fiat and fiat-to-crypto on/off ramping solutions and dedicated bank account solutions to blockchain-based crypto companies, which are the lifeblood of any crypto business today.

We use blockchain technology to provide incentives, discounts and investment opportunities to our B2B and retail customers through our original blockchain-based token called CAS.

TechGraph: Can you explain Cashaa’s approach to security and compliance in the crypto-based financial sector?

Kumar Gaurav: We consider security and compliance to be the hallmarks of any business in the world, especially an information technology and blockchain-based business like ours. We offer all our solutions only after vetting them through these two lenses. We also continuously upgrade our security measures and adjust our solutions to remain regulatory compliant in all jurisdictions in which we operate.

TechGraph: What are Cashaa’s plans to expand blockchain and crypto-based financial services and offerings?

Kumar Gaurav: After becoming a go-to for blockchain and crypto-based industries for 6 years, Cashaa has recently launched its return-focused personal wallet solutions for retail customers in over 200 countries. We see that the primary growth drivers for our business are inextricably linked to the mass adoption of the Cashaa wallet and exchange in the retail segment.

TechGraph: What role do you see Cashaa playing in the broader use of blockchain and cryptocurrency technology in the financial services industry?

Kumar Gaurav: We see it as our true calling in bringing blockchain technology to the masses. We want to make it very easy to invest, transfer funds abroad, pay with crypto for your daily expenses and be in control of your assets at all times.

We have also provided the key chain and access to fiat on/off ramping to blockchain and crypto based companies for over 6 years now, which has also driven wider adoption of the technology to the masses through the various solutions and innovations carried out by these companies.

TechGraph: How does Cashaa balance the need for innovation and staying ahead with the responsibility to offer safe and reliable financial services to its customers?

Kumar Gaurav: Offering robust and reliable financial services to our customers and partners has been our first priority at Cashaa from the start. We do this by researching, intensively testing and getting approved after compliance, for all the new technological, process-related, operational and customer experience-related innovations that happen at Cashaa.

We have developed and evolved at a deliberately slower pace than our peers, primarily for this reason. In the long run, this has helped Cashaa maintain its strong status, with significant future growth potential, even after enduring several bear cycles in the crypto and financial industry over the past 7 years.

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TechGraph: Can you talk about Cashaa’s approach to financial inclusion and how it leverages blockchain technology to reach underserved communities and populations?

Kumar Gaurav: Cashaa drives financial inclusion with its two-pronged approach. One is by providing the fiat on/off ramp link to the real world to blockchain and crypto-based companies that are constantly innovating and bringing new and inclusive financial solutions to the masses around the world. Second, by making our crypto on/off ramping, high yield and payment processing solutions available to our global retail market for everyday users.

TechGraph: How does Cashaa manage the volatility of the cryptocurrency market and ensure that customers’ assets are protected?

Kumar Gaurav: We are committed to safeguarding and protecting our clients’ funds and investments. We are deliberately conservative in how much return we give and which coins/tokens we give them. For example, we offer 2% return on our native token CAS, while we offer our highest 20% return on USDT/USDC.

Although CAS is our original token, demand for it in the market for real business use is currently limited. Stablecoins on the other hand find a lot of demand for cross-border payments, cash flow and working capital needs of businesses, etc. Since we can generate higher returns on stablecoins, we provide higher returns to our customers on them, instead of spending money high amounts of shillings on our original token.

TechGraph: What are the biggest challenges facing the blockchain and crypto-based financial market, and how is Cashaa addressing these challenges?

Kumar Gaurav: Regulatory compliance is the biggest challenge facing the crypto industry today. Regulations are essential in any new sector to provide the right anchoring and accountability for companies to their customers. But industry regulations have yet to catch up in many jurisdictions around the world. We closely follow the regulations in the jurisdictions in which we operate.

Building on the success of our personal wallets and returns apps, we are now set to introduce instant and low-interest crypto-backed loans tailored for retail users. By doing so, we aim to empower the masses and provide financial independence.

Through our innovative loan offerings, we strive to bridge the gap between traditional financial systems and cryptocurrency potential, while complying with regulatory requirements and maintaining the highest standards of security and compliance.

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