Best fashion NFT, Web3 projects from February 2023
Although February is usually packed with fashion week madness, that didn’t stop Web3 initiatives from taking futuristic innovations to the next level. Conversations about the metaverse still prevail, but these are starting to be completed by hardcover titles. At the same time, brands continue to unveil immersive experiences that give consumers a new way to experience creativity and craftsmanship.
This month we saw Mugler release their first Web3 collection to celebrate the 30th anniversary of the ‘Angel’ fragrance. We were also obsessed with Hiroshi Fujiwara’s latest Moncler Genius collaboration aimed at emulating emotional connections. Likewise, we witnessed an increase in metaverse books like Rizzoli’s How to land in the metaverse: From interior design to the future of design or Assoulines Metaverse dream.
Keep scrolling to see our favorite February cyber gatherings and Web3 initiatives.
Mugler unveiled its first set of artificial digital collectibles.
Muggles
To celebrate the 30th anniversary of the “Angel” fragrance, Mugler reached out to German digital artist Marc Tudisco to develop a set of artificial Web3 collectibles infused with self-identity. In the words of Thierry Mugler, “The real world is not enough,” the imprint sought to create an experience that allowed consumers to shape their own identity through extraordinary and limitless metamorphosis. Before embossing the four available futuristic angels, users could take a personality test to determine their best fit. The 300 collectibles quickly sold out at OpenSea.
Prada dropped its ninth limited edition “Timecapsule” collection along with a complementary gifted NFT.
Prada
Prada
February couldn’t start without Prada dropping its ninth limited edition “Timecapsule” collection, now a tradition in the digital space. This month, the label unveiled a shirt – the second in a three-part series – featuring prints designed by Italian photographer Enzo Ragazzini from his ’70s archive. This, of course, served as an opportunity for coiners to join Prada’s exclusive Crypted NFT community and an exclusive invitation to the brand’s Fall/Winter 2023 womenswear fashion show.
FRGMT presented “Lovot”, an ultra-cute robotic pet, during Moncler’s London Fashion Week event.
Moncler
Moncler
When Hiroshi Fujiwara first heard about Moncler’s upcoming “Art of Genius” event, he immediately knew he wanted to showcase his creativity as a process rather than an end product. Therefore, for the exclusive live show, the designer behind FRGMT organized a “Robotic Peepshow” with the aim of taking conventional fashion to a whole new level as well as mimicking emotional connections. He commented: “As technology advances, people expect more from robots, with fierce competition for functionality. But Lovot deliberately does the exact opposite. It does nothing. It’s just cute. And I like that – it’s in the FRGMT DNA.”
The leading contemporary art museum Center Pompidou received a CryptoPunk donation.
Yuga Labs/Centre Pompidou
The Center Pompidou could not have started the Paris NFT better. Yuga Labs, the brand behind the popular NFT collections Bored Ape Yacht Club (BAYC), CryptoPunks and Meebits, donated the institution CryptoPunk #110. The move, part of the Punks Legacy Project, was a first step towards bringing attention to the origins and cultural significance of one of the earliest NFT projects, CryptoPunks. The donation also included an Autoglyph, which will soon be showcased alongside CryptoPunk #110 during the Center Pompidou’s highly anticipated digital art exhibition in 2023.
Hublot tapped Takashi Murakami for a colorful new Web3 collaboration.
Hublot
Hublot
Hublot and Takashi Murakami teamed up for the fourth time to announce a new and exclusive artistic project that aims to bridge the gap between watchmakers and contemporary art. The creative duo teased a 13-piece collection of unique NFTs alongside their physical counterparts, which feature a variety of gemstones including rubies, sapphires, amethysts, tsavorites and topaz in various hues. In terms of design, the series draws inspiration from the 70s video game aesthetic recreated through Murakami’s typical smiling flower motif.
Jewel unveiled “Innerworld”, a virtual mental wellness center in the metaverse.
Inner world
Singer-songwriter Jewel helped found a safe, therapeutic space in the visionary world of the metaverse. The project, called Innerworld, stands as an accessible, virtual reality-based wellness center. Through an anonymous avatar, users can easily learn the tools of cognitive behavioral immersion, an alternative or extension to traditional talk therapy.
DMIx launched a new photorealistic virtual model division to enable end-to-end digital workflow.
Dmix
Digital platform DMIx by ColorDigital GmbH believes that digitization is one of the most important facilitators of sustainable transformation. Thus, they have developed an innovative, high-quality end-to-end virtual modeling workflow for fashion brands and a virtual 3D photo studio. Despite not being the first company to do so, DMIx StudioAvatars have an impressive photorealistic quality that has never been seen before. The digital models can be customized and individualized to a brand’s preferences and are part of Color Digital’s commitment to improving diversity and representation in the fashion industry.
MACKAGE commissioned Harry Nuriev for an immersive art installation during the Courchevel World Ski Cup 2023.
Harry Nuriev/Mackage
Harry Nuriev/Mackage
Global luxury outerwear brand MACKAGE invited consumers to an immersive experience during the Courchevel World Ski Cup 2023. Displayed live on the slopes of the Hotel Barrière Les Neiges, the installation invited all skiers, World Ski Cup participants and guests to enter and explore the world of the brand. The showcase also represented the continuation of the label’s ongoing partnership with Harry Nuriev, the internationally acclaimed artist and founder of Crosby Studios.
Crypto and NFT communities came together to provide aid to Turkey and Syria.
Rizzoli
The crypto community showed its dedication to supporting humanitarian efforts by collecting over 9 million USD in donations to help the victims of the devastating earthquakes in Turkey and Syria. Platforms such as Binance, Tether, Bitfinex, OKX and Kucoin sought to help alleviate the suffering of survivors along with aid in recovery and reconstruction. In addition to these collective donations from leading crypto platforms, the Avalanche Foundation, Refik Anadol and Jack Butcher also contributed to the cause.
Publisher Rizzoli teased a new book with the title How to land in the metaverse: From interior design to the future of design.
Rizzoli
Rizzoli
Rizzoli
If you’re a cyber interior enthusiast, you’ve probably heard of Crosby Studios. Known for behind some of today’s most original interiors that exude aspirational imagination, conceptual artistry and innovation, Crosby Studios is one of the most vibrant furniture, interior, lifestyle and architecture brands in this day and age. Of course, Rizzoli couldn’t pass up the opportunity to publish a title that explores the studio’s most popular interiors and newest metaverse spaces. Coming in April, How to land in the metaverse: From interior design to the future of design is a must-have hardcover reference for the company’s countless fans.
Beeple and HENI teased the upcoming art book Exploring EVERYDAYS: THE FIRST 5000 DAYS.
Heni/Beeple
Heni/Beeple
Mike Winkelmann, aka American digital artist Beeple, teamed up with art and technology group HENI to launch his first art book. The title explores his record-breaking NFT of the same name (EVERYDAYS: THE FIRST 5000 DAYS), which sold for over $69 million USD at Christie’s and is now considered the catalyst for the current digital art renaissance. Beeple reflects through an in-depth interview on his career together with the intricacies of the art and Web3 world.
