Vechain is revolutionizing the coffee industry with Blockchain

Vechain is revolutionizing the coffee industry with Blockchain


  • VeChain’s problem-solving role in the coffee industry can make the ecosystem even bigger.
  • VeChain is said to have a solution to the negative effects of coffee on the environment.

VeChain (VET) is one of the few blockchains in the crypto industry with multiple real-world use cases across different fields. In a recent article, the use cases of VeChain have been highlighted in the coffee industry. It is reported that 500 billion cups of coffee are consumed globally every year, and 20,000 cups of coffee are consumed every second.

However, there are increasing challenges as the market continues to expand. With this, blockchain technology can be a big factor in driving the market to the next level. An important role for blockchain in the coffee industry is coffee traceability. With this, it can be an easy way to track the coffee’s journey from the beginning to the end of the supply chain. The origin, country and processing plant will also be easy to disclose.

The article mentions Najing Zero the coffee industry’s blockchain traceability solution that provides transparency and immutability of data.

By recording information at key nodes in the supply chain and uploading it to the VeChain blockchain, consumers can track the detailed information about the process of planting, processing and transporting coffee beans, thus ensuring the quality and safety of the product; at the same time, this too. It helps coffee brands establish a good reputation and increase consumer confidence; coffee shops use traceable beans and introduce coffee varieties, journeys and plant stories to customers through traceability codes, which are also a means of differentiation.

VeChain can offset the negative impact of the coffee industry on the environment

It is also recommended that coffee brands establish their private domain channels and communities. In addition, they should come up with their own brand image and user groups. This will reduce conversion and repurchase rates. It is important to note that the Najing Zero coffee industry blockchain traceability solution has a private domain drain function. This can be found on the consumer view page to enable brands to introduce new traffic to the private domain according to the article.

it is also equipped with a channel marketing feature to encourage distribution through code scanning incentives. Shangqu actively scans code records to help brands strengthen channel management and control to prevent the problem of cross-selling; the digital aggregation marketing function helps brands quickly open up new potential customer groups while strengthening the stickiness of old customers.

The coffee industry is said to have some negative impacts on the environment including soil degradation, deforestation, etc. coffee also causes global warming from the high carbon dioxide emission. To solve this problem, coffee brands are seeking low-carbon technology and environmentally friendly ingredients. Blockchains like VeChain measure the carbon footprints of their product to reduce emissions.

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Blockchain traceability solution for the Najing Zero coffee industry, through sustainable traceability on the blockchain, can credibly record the planting and production process of green coffee, reduce waste at every link, provide jobs to remote areas, recycle and reuse raw materials, and develop a series of sustainable actions such as the circular economy, to demonstrate sustainable measures to consumers, downstream brands and regulators. Companies can also inform consumers of information about the product’s carbon footprint by calculating carbon emissions data for the product’s life cycle.

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