Bybit and Franck Muller collaborate on Craft Luxury NFT

by James · June 9, 2023

Bybit, the world’s third most visited crypto exchange, has announced a partnership with Swiss luxury watchmaker Franck Muller. The partnership aims to highlight the combined strengths of Bybit’s cutting-edge technology and Franck Muller’s timeless craftsmanship through shared campaigns.

As part of their collaboration, Bybit and Franck Muller will introduce a co-branded card that will bring mutual benefits to their customers. The card will act as a payment solution for customers on the Franck Muller website and provide access to exclusive discounts at participating retailers. In addition, the card will have a visually appealing design that embodies the spirit of both companies.

In a further effort to engage their target audience, Franck Muller will launch an exclusive game that promises an immersive experience for watch enthusiasts and game lovers alike. Bybit will contribute to the development of a collection of non-fungible tokens (NFT) that showcase iconic characters and weapons from the game. Furthermore, Bybit will offer weekly prizes to the top scorers in the game, adding an extra incentive for participation.

The collaboration between Bybit and Franck Muller aims to utilize their respective expertise to create innovative offers that resonate with their customers. Bybit’s involvement in the development of NFTs and the inclusion of gaming elements demonstrates their commitment to engage with a wider audience beyond traditional crypto exchange services. This partnership marks an interesting fusion of technology, luxury and entertainment, with both companies looking to expand their reach and cater to their customer base in unique ways.

“We are excited about our collaboration with Franck Muller,” said Ben Zhou, co-founder and CEO of Bybit, expressing enthusiasm for the partnership. Zhou emphasized the adaptation of Franck Muller’s meticulous craftsmanship and timeless design with Bybit’s own values. The goal of the collaboration is to provide an unforgettable experience for users by combining cutting-edge technology with the sophistication of Franck Muller’s luxury watches.

Zhou further highlighted the expected popularity of the co-branded card and exclusive game among both Bybit customers and watch enthusiasts. With a user base of 15 million people worldwide, Bybit aims to expand its reach through this partnership and show that customers appreciate them.

Erol Baliyan, CEO of Franck Muller, noted the significance of being the first luxury watch company to embrace cryptocurrencies. Baliyan expressed excitement about the partnership with Bybit, a leading and admired cryptocurrency exchange. Both companies share a passion for innovation and aim to revolutionize the perception and engagement of cryptocurrencies and luxury in both the digital and physical space.

Baliyan emphasized the unique and unforgettable customer experience that will result from this unique collaboration. The partnership opens up new possibilities by combining the beauty of traditional craftsmanship with the limitless potential of the blockchain era.