Tata Elxsi, a global design and technology company, has partnered with Cultos Global to integrate a Blockchain mechanism from Cultos Global with its TETHER Connected Vehicle Platform, to create an innovative Driver Reward Program. This unique proposal to track driver behavior using rich analytics from the cloud-first TETHER connected vehicle platform, augmented with ADAS and driver monitoring capabilities, enables a completely new way to positively influence driver behavior, incentivized through a high-trust, high-privacy blockchain. model.
This integrated solution will provide mobility players with a dynamic rewards platform that enables consistent engagement and positive behavior change through gamification. The management card that is translated into tokens is a single digital identifier for a user and can be used across the ecosystem. It will provide access to first-party data for mobility providers with improved privacy for end consumers. It has a wide range of applications ranging from use for insurance, to incentives for safety and reliability, etc.
Nitin Pai, CSO & CMO at Tata Elxsiso, “We are pleased to announce our partnership with Cultos Global to integrate their ground-breaking blockchain mechanism into a unique Driver Reward program, powered by TETHER – our Connected Vehicle Platform. This collaboration marks an important milestone in our journey to leverage new technologies and improve driver and passenger safety and experience – whether a mobility provider, vehicle brand, fleet owner or road transport authority aiming to have a positive impact on driver behavior and road safety uses gamification and incentivisation, creating reputation, reliability and monetization opportunities.
By leveraging the blockchain’s immutable nature, we increase program integrity, security and transparency. Through this integration, we aim to create a seamless and rewarding experience for our drivers, promoting trust, loyalty and long-term commitment. Together, we are redefining the future of driver rewards and setting new industry standards.”
“Cultos complements the TETHER offering by providing a single digital identifier for each customer. This not only increases engagement for mobility providers and their customers in the form of tokens that can be redeemed for various loyalty/rewards, but it can also be interoperable and liquidable . so Pavan Govindan, Managing Director on Cultos Global.
About Tata Elxsi
Tata Elxsi is among the world’s leading providers of design and technology services across industries, including automotive, broadcasting, media, communications, healthcare and transportation. Tata Elxsi helps customers rethink their products and services through design thinking and the use of digital technologies.
Tata Elxsi’s solution accelerators and platforms for the automotive and mobility industry include TETHER – the cloud-first connected car platform; Autonomai – a comprehensive AD / ADAS middleware and validation package; AI solutions for driver monitoring and video analytics, and TE ATOM, a devops engine for deploying high-speed and hyperscale services.
About Cultos Global
Cultos Global offers web3 reward platform, where customers can launch branded tokens to motivate their customers, fans or followers to drive various actions. Cultos offers custodial wallets, NFT mining and liquidity exits for tokenized tokens through API or e-commerce integrations.
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