MetaStudio: The all-in-one blockchain platform for content creators

Mugur Frunzetti’s mother was an actress in the theater. His father was a director in the theater. But throughout his adult life, Mugur has been a serial entrepreneur.

Speaking about his family, he said: “Everybody was an artist. I was the only guy with business ideas.” He continued, “I’m a businessman, I’m a serial entrepreneur in multiple verticals, from insurance and e-commerce to software development.”

This combination of art and entrepreneurship set the stage for what can be described as Mugur’s most creative startup to date. MetaStudio is a metaverse, blockchain platform where content creators – artists and influencers – can showcase their artistry, videos and brands; sell content, products and services; license content; and generate revenue without being constrained by silos.

There will be no “fees” or “commissions”, all revenue from sold, rented creations, streaming and subscriptions, and minus expenses approved by the DAO by users, will be paid to creators.

“The idea is to build a platform that content creators can use for any need they have,” Mugur said. “At the moment there are several platforms that do different things.

“But MetaStudio is a platform where content creators can sell online photos and videos, business courses, paintings, yoga classes. It can be music. It can be design or fashion. Influencers can monetize their celebrity, regardless of how famous they are.”

MetaStudio also allows content creators to bundle services together.

Perhaps a chef creates an instructional cooking video, then meets one-on-one via video chat with a subscriber to discuss the recipe. Perhaps an artist sells a work of art on the platform, then meets one-on-one with a customer via video chat, for a demonstration on a canvas or on the potter’s wheel. Or a business coach rents courses, but also sells subscriptions to a group streaming workshop once a week.

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With blockchain technology, content creators and influencers can harness democratization in this corner of the World Wide Web and combat problems that Mugur said he’s heard a lot about. These include a lack of moderation and arbitrary decisions – including rule changes and fee increases – implemented by those operating various platforms.

“And no one asks the content creator whether they agree with the rules or not. Democratizing the MetaStudio platform through blockchain will solve these and many other problems, such as privacy. We believe in the decentralized future of content creation,” said Mugur.

MetaStudio’s technological infrastructure is being developed in collaboration with some of the world’s best blockchain development companies, with support from Polygon Labs, but will also be available on other blockchains, such as BNB or MultiversX.

“We’re building a platform that’s very flexible,” he said. “Instead of making decisions based on what we think the content creators and influencers will do, we’re building a platform that everyone can use however they want. I’m sure this very large group of content creators and influencers are a lot smarter than I am, or my team is.”

The blockchain model means revenue is earned through tokens, and Mugur said this model encourages transparency.

“When you tell people, ‘We’re giving you the power to decide what you do with this platform that we’re building for you,’ it’s very hard for them not to be enthusiastic about the idea,” he said. “This will be a DAO on the blockchain, it’s transparent, nobody can be cheated. That’s why we went with the blockchain. Everyone on the platform is going to have voting rights.”

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And Mugur is convinced that content creators and influencers will refer their audience to MetaStudio.

“If you build the perfect platform that content creators and influencers will use, they will bring their friends, their customers,” he said. “They have their own database.”

The origins of this platform can be traced back to 2017, when Mugur and his team first had the idea for what would become MetaStudio. But the blockchain was not as advanced as it is today.

Mugur and his team authored a white paper on MetaStudio, but didn’t launch it until 2022, after the pandemic had changed the way we worked, socialized, used the Internet, and enjoyed art. The market for content creators had also grown dramatically.

Now Mugur can see the finish line for the first phase of MetaStudio. His plan is to release MetaStudio V1 as a mobile app in September 2023; and ramp up the platform in 2024 before turning his gaze to the metaverse. Mugur’s goal for 2024 is to reach at least 10 percent of the billions of people using crypto wallets and selling/buying content weekly.

“What we’re really hoping for is continued growth of blockchain adoption in the market,” he said. “So we can reach more and more people with this amazing opportunity.”

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