NFT Marketing Mastery! The Ultimate Guide to NFT Marketing Services
With NFTs becoming a $41 billion market, non-fungible tokens should be part of your business portfolio. It’s a lucrative market, partially outstripping the crypto sector, and it’s a gold mine of digital collectibles and opportunities to tokenize real-world objects, artwork, and more.
But with so many entrepreneurs rushing towards the NFT market, you need to be a bit strategic to persuade customers and keep them.
This blog covers some practical steps while pursuing an NFT marketing service and executing the marketing campaigns.
Why do NFT businesses need a marketing strategy?
The majority of entrepreneurs are taking their first steps in the NFT space, and over 70% of them do not have a documented strategy yet. Some of them think Discord is the only marketing source – but in reality, it’s not the only one. NFT marketing is a combination of strategies and tools to create a project-specific community.
Knowing that your NFT products/services are great, but what about your customers? Launching your business is pointless if you don’t inform your customers about the offers. Not like you’re going to preach to them or brag to them about your products. Marketing should be non-promotional, in that way, I mean it should not be preachy, but informative.
Marketing equalizes
A good NFT marketing strategy levels the playing field, regardless of financial threshold, status, etc. With big brands embracing the NFTs, corporate power will have the persuasive factor. However, a carefully crafted NFT marketing strategy levels the playing field to make room for businesses (regardless of size).
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Marketing generates revenue
You may not be a wealthy business owner at the start of your NFTpreneurship career. However, marketing will give a sigh of relief (over you) with revenue driven strategies. On a normal working day, without marketing, you work with peanut-paying customers. But with NFT marketing, you can witness new business opportunities.
Forging a community
Building community is the first marketing step for NFT businesses. Bringing like-minded people together will help these businesses educate, spread (the word) and leverage the tools.
But you know what? Only one in three NFT companies know the importance of community. Even when some companies manage to form a community, they fail to retain members. Because most of them think that NFT enthusiasts join communities only to get gifts, rewards, bonuses, etc. But that’s not true – people like companies that engage them consistently.
NFT marketing is a cost-effective way for businesses to keep communities engaged. But wait – how is that possible, you might wonder? NFTs and crypto have an inherent marketing-friendly nature, which you should enhance with an NFT marketing agency to meet the demands of your community.
5 NFT Marketing Services Tips (In No Particular Order)
I am not aware of your business portfolio and I am not sure at what point in your entrepreneurial career you are reading this blog.
But I think you should read this 5-tip list before proceeding with your marketing activities:
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Complete social profiles
Social accounts play a crucial role in persuading customers to your company’s website. Before that, if you don’t already have social profiles, you should create them immediately. Apart from owning a profile on Facebook and Twitter, make sure you also have one on Telegram and Instagram.
Every element of your social profile counts in your NFT marketing campaign. Let me tell you how:
one. Handle (account name) should be consistent across platforms (you probably wanted to know this!).
b. Make sure the name includes your company name.
c. Profile picture should match the company’s goals.
d. Hire a good graphic designer to aesthetically design your profile picture and logo to meet your needs.
If possible, optimize and execute things (yourself) or hire a marketing agency to do it for you.
Focus on technological and trending NFT trends (e.g. marketplaces, NFT gaming platforms, etc.) finds remarkable success in crypto. Using precise keywords directs potential visitors to your site and piques their interest.
If your NFT project is a marketplace for buying and selling NFTs, it is crucial to have a healthy trading volume to maintain liquidity and allow your users to sell their NFTs without long waits. Leveraging search engine optimization (SEO) for an NFT-based protocol is an excellent approach.
Well, let me go about this part in two ways:
One way: you can’t monitor your social profiles and marketing campaigns consistently, can you? Delegate your marketing activities to a full-service NFT marketing agency to offload your shipment.
The following way: assigning roles in the Discord platform is absolutely essential. As Discord servers emphasize community-first policies, delegating authority (replying, hosting AMAs, etc.) will help you in the long run.
Remember that popular saying? A picture is worth a thousand words. A visual approach can help you communicate better with each social media platform. Refine a complex blockchain protocol with an easy-to-understand infographic or an engaging explainer video.
Adding GIFs to your social media posts or even websites adds a delightful dimension to your marketing campaign. Make sure you post mobile-optimized images and videos to appeal to handheld users.
If you’re ready to market your business, you should also measure your campaign’s results. Measuring campaign results starts with leveraging the metric tools that Google Analytics does for website traffic. Likewise, even when you’re marketing on social media, you’ll see dedicated metrics for each platform.
Knowing such data will show how people navigate to your website, which social media posts are effective, measure the ROI of your ad campaigns and much more.
Conclusion
The NFT ecosystem is expanding and one can witness technological advancements emerging every day. Likewise, it becomes obvious for you to monitor the NFT marketing trends. Remember this rule of thumb (in marketing) – never hesitate to experiment. Always stretch your horizons and try what is best for your project.
If you are unable to market your NFT (all by yourself), you should rather embrace a budget-friendly NFT marketing service available at your disposal.
Do you have any thoughts about this blog? Feel free to share with us in the comments section.
Image credit: Provided by the author; Thank you.
