WILLOW receives first ever RIAA NFT Gold & Platinum Program Plaque
Four platinum and higher certifications recognized with unique distinction,
Created by Infinite Objects in collaboration with Roc Nation
WASHINGTON DC (May 24, 2023) – The RECORDING INDUSTRY ASSOCIATION OF AMERICA® (RIAA) today announces a first of its kind NFT award presented to WE ARE LAUGHING in recognition of 3x Platinum “Whip My Hair”, 2x Platinum “Wait A Minute!”, 2x Platinum “Meet Me At Our Spot” and Platinum “transparent soul ft. Travis Barker”. The plaque has artwork commissioned by the pop-punk provocateur next to it ROC NATION and INFINITE OBJECTS.
“I am beyond grateful to have the opportunity to engage in the sacred process that is music. BIG LOVE to the RIAA and Infinite Objects! I am so honored to be able to celebrate these milestones in such an innovative way,” says WE ARE LAUGHING.
“The RIAA has celebrated artists and their label teams through the Gold & Platinum program for the past 65 years as the industry has constantly evolved. We are excited to announce this innovative new way to recognize official certifications as WILLOW accepts the first-ever NFT plaque . We are grateful to Roc Nation and Infinite Objects for this creative collaboration, says RIAA VP of Media Relations | Gold and Platinum Awards Erin DD Burr.
Minted on the Ethereum blockchain as an ERC-721 NFT (see here), this one-of-a-kind item celebrates WILLOW’s musical achievements and creative partnerships. The digital ledger system ensures transparency as each certified single is represented as a “property” of the NFT that can be updated on-chain when new thresholds are officially certified through the RIAA Gold & Platinum program. The authenticated Infinite Objects Video Print screen will also automatically reflect the change in artwork when the NFT is updated.
Infinite objects continues, “we are thrilled to partner with WILLOW, the RIAA, and Roc Nation on this groundbreaking certification. To partner in imprinting WILLOW’s achievements on the chain and celebrating the artwork in an authenticated physical exhibit by Infinite Objects is a true honor.”
“Roc Nation prides itself on leaning into new and innovative technology. We are so excited to present the first ever RIAA certification embossed on the blockchain and presented on an authenticated NFT plaque to celebrate WILLOW,” said Roc Nation’s Chief Digital Officer David Wander & SVP of Digital Operations Luca Zanello.
NFT represents career highlights for WILLOW, from the heavy-hitter “transparentsoul ft. Travis Barker” to “Meet Me At Our Spot” featuring The Anxiety and Tyler Cole that set TikTok on fire. WILLOW was named for Forbes‘ 2021 30 Under 30 list and as Billboard‘s Greatest Pop Stars of 2021: Comeback Artist of the Year. Using her voice beyond the lyrics, WILLOW won an Emmy Award for “Outstanding Informative Talk Show” (Red Table Talk). Shout out New York Times and Rolling stone as one of the best in 2022, Pitchfork notes her latest album, the critically acclaimed
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ABOUT RIAA: The Recording Industry Association of America® (RIAA) advocates for recorded music and the people and companies that make it in the United States. The RIAA’s several hundred members—ranging from major American music groups with global reach to artist-owned labels and small businesses—make up the world’s most vibrant and innovative music community, working to help artists reach their potential and connect with fans while supporting hundreds of thousands. of American jobs.
ABOUT ROC NATION: Roc Nation, founded in 2008 by JAY-Z, has grown into the world’s premier entertainment company. Roc Nation works in all aspects of modern entertainment, with artists, producers, songwriters and more. Roc Nation’s client list includes some of the world’s most recognizable names: from Rihanna and Rapsody to Buju Banton and Snoh Aalegra. Roc Nation is a full-service organization supporting a diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and more. Founded in 2013, Roc Nation Sports provided the organization’s full-service touch to athletes across the NFL, NBA, MLB and global soccer including LaMelo Ball, Robinson Cano, Skylar Diggins-Smith, Kevin De Bruyne, Romelu Lukaku, Saquon Barkley, Dez Bryant, Danny Green, Rudy Gay, Todd Gurley, Jaire Alexander and Ronnie Stanley.
ABOUT INFINITE OBJECTS: Infinite Objects is a technology-driven company that specializes in transforming digital content into physical art objects. The company’s mission is to create a bridge between the digital and physical worlds, offering a unique and innovative way to experience art through their patented Video Print product line. As one of TIME Magazine’s Best Inventions of 2021, the company has collaborated with a diverse range of artists and creators, from NFT artists and graphic designers to musicians and filmmakers, to produce limited-edition art objects that are both visually stunning and conceptually rich.