Warner Bros. destroys Superman by making it an NFT

Warner Bros.  destroys Superman by making it an NFT

Physical media is dying. As streaming and digital media become more widespread, sales of physical copies of movies are declining. Warner Bros. seems to be aware of this, selling the tentative superhero movie Superman (1978) as a NFT.

Christopher Reeves flies in Superman 1978
Credit: Warner Bros.

Superman is arguably the most recognizable superhero of all time. Whether you prefer the animated series, Zack Snyder’s interpretation starring Henry Cavill, or the underrated TV series Smallville (2001-2011), there are more than enough interpretations of Clark Kent for everyone to enjoy.

The most important, however, may be the 1978 film starring Christopher Reeves. Not only is it the first feature film to star the Man of Steel, but it created the formula used for superhero movies to this day. Without Supermanwe wouldn’t have Batman (1989), Spider man (2002), or the Marvel Cinematic Universe.

Despite being almost 50 years old, Superman still holds a place in the hearts of superheroes and movie fans alike. And Warner Bros. seems to be aware of that, charging an exorbitant amount of money for an NFT of the classic film.

You can buy ‘Superman’ from 1978 for $100

Gene Hackman as Lex Luthor in Superman 1978
Credit: Warner Bros.

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As physical media sales are low, Warner Bros. is branching out. to new market places. Their current venture is selling the classic Superman as an NFT in the WB Movieverse. Although NFTs are widely seen as controversial, the film company hopes to capitalize on DC fans and NFT enthusiasts.

There will be two versions of the film. The standard edition will include an interactive location-based navigation menu, Superman: The Movie Theatrical Version, previously released special features, and an image gallery of stills and behind-the-scenes images. It costs $30 and is sold from 8 a.m. ET June 9 to 7:59 a.m. ET June 16.

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Christopher Reeve's Superman hands in Gene Hackman's Lex Luthor
Credit: Warner Bros.

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Then there is the Premium Edition. The Premium Edition has three different versions – Truth, Justice and Hope – each featuring an illustration of Christopher Reeves’ Superman from one of three DC artists: Ivan Reiss, Ben Oliver or Bill Sienkiewicz. All three include an interactive and explorable location-based navigation menu and three versions of the feature film.

This package will also include previously released special features, image galleries with costume and detail images from Warner Bros. Archive, and photos behind the scenes. The premium edition costs $100 and is only available for 24 hours from 8 a.m. ET June 9 to 7:59 a.m. ET June 10.

While many will undoubtedly be upset that 1978 Superman is being turned into an NFT, this isn’t the first time Warner Bros. has pulled this move. In October 2022, they sold The Lord of the Rings: The Fellowship of the Ring (2001) as an NFT, except with limited quantities instead of a time frame. The standard edition is still sold.

Do you think movies should be sold as NFTs? Let Inside the Magic know in the comments below!

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