$SHIB: BigCommerce, BitPay, CoinPayments Collaborate to Further Drive Crypto Adoption

$SHIB: BigCommerce, BitPay, CoinPayments Collaborate to Further Drive Crypto Adoption
$SHIB: BigCommerce, BitPay, CoinPayments Collaborate to Further Drive Crypto Adoption

Open SaaS e-commerce platform BigCommerce (Nasdaq: BIGC) has announced “a strategic partnership with cryptocurrency leaders BitPay and CoinPayments to easily and securely deliver cryptocurrency payment solutions to BigCommerce merchants in select countries.”

BigCommerce’s press release stated that “by expanding its crypto ecosystem, BigCommerce opens up opportunities for its merchants to offer payment options, expand market share, tap into a new customer base, and accelerate international growth through innovation.”

Austin-headquartered BigCommerce “provides merchants with sophisticated functionality, customization and enterprise-level performance with simplicity and ease of use,” and “tens of thousands of B2C and B2B companies in 150 countries and many industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, SC Johnson, Skullcandy, Solo Stove and Vodafone.”

The press release went on to say that “BigCommerce’s open, flexible approach to e-commerce means merchants can choose which cryptocurrency payment solutions work best in their BigCommerce store,” and that “with one-click integration, merchants can start offering cryptocurrency as an alternative payment method for customers who want to use their cryptocurrency.”

Marc Ostryniec, Head of Sales at BigCommerce, had this to say:

Expanding our crypto ecosystem to include trusted best-of-breed partners is just one step toward driving innovation and growth for our merchants. A new era of consumers is passionate about transactions using crypto, and we’re helping them do it. Merchants who embrace this new technology can stay relevant and maintain an edge as the payments world continues to shift to digital currency.

See also  Bitcoin surges past $20,000. What's happening - and why optimism is 'dangerous'.

Crypto payment processor BitPay enables merchants to “accept a variety of cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), Bitcoin Cash (BCH), Shiba Inu (SHIB), Wrapped Bitcoin (WBTC), Litecoin ( LTC). ), XRP (XRP) and 5 USD-pegged stablecoins (BUSD, DAI, GUSD, USDC and USDP).”

BitPay CEO Stephen Pair stated:

Accepting cryptocurrency can be intimidating and complex with a learning curve at times. We’ve teamed up with BigCommerce to help minimize the overhead for merchants to add crypto as a payment option alongside their existing payment methods with just a few clicks. Our strategic partnership and integration with BigCommerce is moving crypto into the mainstream and supporting a different future of payments to transform how merchants receive money worldwide.

BigCommerce also mentioned that some of the key benefits of this partnership are as follows:

  • By offering cryptocurrency as a payment method, merchants can open up their brands to a whole new global market to develop trust and loyalty with forward-thinking consumers across a range of retail categories.
  • With crypto transactions, fees are often much lower than traditional financing, reducing transaction costs for merchants and putting savings back into the business.
  • By expanding the payment options to choose from, merchants can streamline the purchase path to improve the customer experience.
  • By accepting cryptocurrencies, merchants gain a competitive edge by keeping up with technological advances in e-commerce and changing consumer demands.

Leave a Reply

Your email address will not be published.