PBA rolls out Bowling NFTs at Avalanche

by James · May 23, 2023

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The Alpha:

The Professional Bowlers Association (PBA) is entering the NFT space by launching the PBA League Bowler Certification (LBC) Awards as digital assets.
The program, built on the Avalanche Network, will offer rewards and features such as blockchain-backed bowler certification.

Dive deeper

The PBA LBC Awards are here ‼️

All active PBA LBC members with a LeaguePals account can now earn digital prizes for their milestones achieved on the courts, which can be viewed and shared on social media through a new digital marketplace 🏆

Learn more ➡️ pic.twitter.com/jH4lFDDAHG

— Sean Rash (@Sean_Rash) 22 May 2023

This move by the PBA underlines their commitment to digitization, leveraging the huge potential of blockchain technology to create NFTs for their prizes. With each milestone achieved, bowlers will receive a digital award that can be showcased on their social networks via a digital marketplace. Each NFT will be a Soulbound Token, meaning it is non-transferable and non-resalable.

By choosing the Avalanche network, PBA is banking on a platform known for its speed, low transaction costs and robust ecosystem. Avalanche is quickly emerging as one of the leading platforms for NFTs.

“We are excited for Avalanche to power the new certification and rewards programs for digital collectibles pioneered by the PBA LBC Awards,” John Nahas, vice president of business development at Ava Labs, said in a press release. “Our partnership brings a new dimension to bowling, and we look forward to seeing how Avalanche-backed digital rewards help keep the competition between league bowlers great.”

To participate, bowlers must be active members with PBA LBC and have a LeaguePals account. NFT awards are given for these milestones: bowl a first game of 200, bowl a game of 300, achieve a streak of 700 or 800, or score 50 or 100 pins above average.

What will be next

With the first phase being digital awards, the PGA says the second phase will be a points-based system. In addition to the digital prizes, bowlers can collect points for their achieved milestones. These earned points can be exchanged for access to special offers and rewards. There has not been a set date for the launch of the second phase.