Cult & Rain’s virtual space station, Louis Vuitton’s new NFTs and more

Welcome back to Now Runway, where we report to you from the front lines of the digital fashion and luxury revolution. 9DCCthe digital fashion house from g money and streetwear pioneer Jeff Staple teasing a network product to be revealed at Paris Fashion Week. DROPS and Nicolas Sassoon bring us this week’s more affordable collectible: an augmented reality cape available exclusively at Zora.

Read on to see which luxury item Louis Vuitton can let you buy for €39,000, how to join the fast growing cult P00LS to find the most wanted sneakers, and what else you missed this week.

Louis Vuitton

Louis Vuitton made a big announcement with the introduction of the VIA Treasure Trunk NFT collection. According to their press release, the trunk is “designed for those who seek to journey through new dreams and new realities, collecting unique creations along the way.”

Louis Vuitton trunk
Credit: Louis Vuitton

A dedicated page on Louis Vuitton’s website allows users to register for the opportunity to acquire one of the limited and exclusive VIA Treasure Trunks, priced at €39,000 (approx. $41,000). These cases will serve as gateways to the world of Louis Vuitton, revealing new, limited-edition products and experiences through immersive drops that will be launched periodically throughout the year.

VIA Treasure Trunks are Soulbound, ensuring unique and lasting ownership. The world of VIA will open up to wonder through an ongoing series of digital keys, giving Treasure Trunk owners access to previously unseen Maison collectibles. Each collectible is revealed through Treasure Trunk in a digital format, accompanied by exclusive access to a physical counterpart. The first key will be available a few weeks after the launch of Digital Trunk.

The VIA Treasure Trunk is available on the Louis Vuitton website in the US, Canada, France, UK, Germany, Japan and Australia.


P00LS, a Web3 community developer, launched a partnership with renowned sneaker collector Drakula de la Grasa to give P00LS’ token holders ($00) exclusive access to some of the rarest and most sought-after sneakers. This partnership is an extension of P00LS’ cultural rewards initiative, which gives $00 holders unprecedented access to distinctive cultural experiences while promoting the exploration of new artists and brands.

For the first time ever, Drakula de la Grasa, infamous sneaker collector, influencer and founder of Loteria de la Leche and Retro Kicks NYC, offers his exceptional collection of rare sneakers to a Web3 community. Starting with a pair of Travis Scott Air Jordan Low OG “Olive”, they will let Grasa periodically reserve a limited number of the world’s rarest sneakers exclusively for $00 token holders.

Sneaker Tombola details
Credit: P00LS

To participate in the sale, customers must have a specific number of $00 tokens, connect to – the site that hosts all the benefits for $00 holders – buy a ticket and enter the lottery a few days later (instructions will be shared on P00LS social media channels).

The program works similarly to a points-based system, with the value rooted in improved cultural access. Users can collect $00 tokens by buying them on major crypto exchanges like Coinbase or KuCoin or earn them for free on the P00LS platform through activities such as completing quizzes, buying NFTs, scanning QR codes and participating in other missions. The more tokens individuals have, the more access they have to exclusive events and experiences.

Cool and raining

This week, Cool and raining announced Cultr Pad, a virtual space station located within its metaverse, Cultr World. Building on last year’s Cultr World launch, the Web3-based luxury fashion brand introduced the subsequent layer of the immersive and gamified metaverse Lounge and Shop, offering a virtual e-commerce store.

Cult & Rain space station exterior
Credit: Cult & Rain

Each Cult & Rain NFT holder (GENESIS, DROP 001 and DROP 002) will receive exclusive access to their personal Cultr Pad as part of the toolkit associated with each NFT. While Cultr World remains available to the general public, individual Cultr Pads will be token-gate exclusive to holders.

Cultr Pad showcases four distinct and customizable spaces, each suited to different facets of the gamified metaverse experience: Mothership (command center), DJ Room (box seats for live events), Theater (immersive streaming) and Gallery (exhibition art and NFT -er) .

Credit: Cult & Rain

Upon arrival at the Cultr Pad, users can choose from a selection of Cultr avatars or connect to a Ready Player Me compatible skin to showcase their unique digital persona. The Cultr Pad was designed in collaboration with Cult & Rain’s leading metaverse creator, SwivelMeta. Cultr Pad plans to expand its offerings with additional features, a host of custom features, games and exclusive digital assets tailored to the rarity of each holder’s existing NFT(s).

The factory

In collaboration with digital fashion house The factory, H&M Group-owned European retailer Weekday ventures into the digital realm with the limited edition Artifact 001 drop. This release consists of two digital collectibles: a striking pair of sunglasses available in black or white. Physical counterparts to the glasses will be available for purchase on weekdays.

The Fabricant studded purple sunglasses
Credit: The Fabricant

“The design inspiration comes from stalactites and stalagmites; the mineral formations that take thousands of years to take shape. It’s an exciting clash to bring something extremely ancient and organic into a digital layer we’ve only just begun to scratch. I mean who knows, a digital collectible might outlive your average dripstone…” Alice Shulman, Design Lead, Creative Initiatives & Co-labs at Weekday shared in a press release.

Artifact 001 is limited to 300 pieces and will be released on June 13 at 17:00 CET on The Fabricant website.

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