Cent buys Tacit to make collecting NFTs easy
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Cent, a company that helps creators sell non-fungible tokens (NFTs), has acquired Tacit, a small company specializing in a rewards platform.
Cent has centered its efforts around The Collect Button, where consumers can collect NFTs from websites and creators and others looking to create loyal fan bases, Cent CEO Cameron Hejazi said in an interview with GamesBeat. That button is like the new “like” button that made Facebook famous.
Hejazi said the Collect button is a great tool to enable creators to have a real value exchange with fans, where fans can get a collectible in exchange for doing something like giving their email address to creators. These collectibles are often free, and they are a way to recruit new audiences to Web3, which normally has a complicated onboarding process.
“We are like a creative economy company. We help creators sell NFTs and work with brands,” said Hejazi. “We try to be an end-to-end full stack company, serving all aspects of creators’ needs. We are trying to create the new “like.”
The acquisition is part of Cent’s continued expansion into Web3 and will accelerate the growth of the platform via The Collect Button, Cent’s plug-and-play tool for creating and embedding collectable NFTs anywhere. The purchase price was not disclosed.
Brands and businesses use the Collect Button to turn actions like product purchases or user achievements into digital collectibles, totaling over one million NFTs to date. Early partners include Nice Collective, Outsnapped, African Valuables Collective and MamiWata Surf.
“Collecting is a new way to express ourselves online,” Hejazi said. “Today’s social products highlight what people say, while the next generation of products will highlight what people do – represented through what they collect.”
Tacit was founded by Holger Nießner and Bijan Farsijani. Nießner is a Web3 developer with experience from WebDev, DevOps and AI companies. Nießner will act as head of engineering. Farsijani said in an interview that he became involved with Web3 in 2017 during a cryptocurrency bull run.
Farsijani joined Entrepreneur First, a European accelerator, and he met Nießner. They got to know Cent through Katie Geminder, co-founder of Cent. This is how the alliance started. Farsijani will serve as the head of partnerships.
“We are thrilled to become part of Cent,” said Farsijani. “Not only because of the amazing team, but
because Cent’s product is one of the few in the world that can deliver what the industry has been trying to achieve for years: web3 benefits for everyday users.”
In a statement, Nießner said: “We are excited to join Cent to continue building technology with a focus on real-world adoption. This is key to realizing the promise of web3.”
Previously, Bijan Farsijani built and sold an AI venture, and has a track record of product and business development in Web2 and Web3. His experience from both worlds will be crucial in driving adoption among brands that will enter the Web3 arena for the first time with The Collect Button.
Cent is a platform that builds a bridge between the public and web3. The technology allows creators, brands and businesses to instantly turn everything – from creative IP to raw metadata – into digital goods that can be gifted or sold to anyone, anywhere.
“We founded Tacit around the idea of decentralized work, and decentralized allocation of work and then payout based on what each person contributed,” Farsijani said.
Cent handles all technical matters such as tokenization, wallets, custody, asset transfer, unlocking exclusive content and other platform-related tasks that help make the process of buying into Web3 seamless.
As for the roadmap, Hejazi said the company will try to get the Collect button established on a wide range of websites, and it will create a Web3 network and community.
Farsijani said he hopes to help bring together European brands to get them on board with creators and the Collect button.
As for the tough Web3 environment, where there are many Web3 haters, Hejazi said that the environment has changed a lot since the market mania.
But he believes consumers continue to buy things and expect rewards, and the NFT rewards could keep engagement strong in a tough time for consumer websites.
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