AMBUSH® and Terminal Link on an exclusive NFT and merch collaboration

by James · May 25, 2023

The symbiosis between fashion and emerging web3 technology has been very interesting to watch. Instead of using NFTs as just a way to sell digital art, we are starting to see more and more examples of the technology being used as the dynamic contract that it is. In keeping with this ethos, iconic Japanese brand AMBUSH this week linked up with the renowned retail destination, community hub and designer incubator founded by Ericka del Rosario and Mason Rothschild – for an exclusive tokenized merchandise collaboration produced by Gasoline – Rothschild’s web3 studio.

The coin

This coin for the digital collectible started on Tuesday and is still live now at The drop coincided with the AMBUSH® Spring-Summer 2023 fashion and accessories collection debut in a month-long pop-up store at Terminal’s flagship store, 8271 Beverly Blvd, Los Angeles, from 25 May to 25 June 2023.

The digital collectible gives the collector access to:

One (1) physical sashiko teddy bear [1/85] by AMBUSH® and TERMINAL™
Entrance to AMBUSH®/TERMINAL™ SS23 RAVE “TOKYO CLUB COUTURE” at an undisclosed location in Los Angeles on May 26, 2023 at 9:00 p.m. PDT.

The teddy bear itself was revealed yesterday, and can be seen below:

Image credit: AMBUSH

*Once the teddy has been collected and the event date has passed, this digital collectible will only serve as artwork to commemorate your attendance at the event.

Instead of looking at the coin as a pure purchase of a digital collectible, there’s actually another way to buy a physical collectible: the sashiko teddy bear. In addition, it gives buyers a ticket to an event on Friday.

Terminal is an exciting partner for this collaboration, as the store provides a concrete space for AMBUSH® to highlight the NFT collaboration and the highly curated shopping experience. The terminal will be outfitted with a wall-to-wall, pink interior and a larger-than-life metallic pill sculpture that pays homage to AMBUSH®’s signature jewelry collection with a psychedelic twist.

Mason Rothschild, founder of Gasoline and co-founder of TERMINAL, had this to say about the project:

“Our collaborative NFT acts as an innovative and accessible gateway to introduce casual fans to the world of blockchain, leveraging the power of the TERMINAL platform. Combine the experience of attending a party with the tangibility of a physical object (NFT also acts as an instant demand for a physical sashiko teddy bear [1/85] of AMBUSH® and TERMINAL™), we demonstrate to early adopters that NFTs have much more. This concept aligns with my vision for the future of NFTs, which focuses on providing access. While we may not be reinventing the wheel, we are revolutionizing the concept of commemorative tickets and souvenirs, serving as lasting memories of the incredible events our community shares with us.”