The impact of NFT domains on SEO and web search

The impact of NFT domains on SEO and web search

What is SEO?

Search engine optimization (SEO) increases brand awareness, engagement and interaction by generating organic traffic or natural search results and increasing your website’s position using tools such as keywords.

What are NFT domains?

NFT domains are blockchain-based human-friendly names that replace complex crypto-addresses with data-communicable alphanumeric characters. It is a smart contract authenticated NFT for hosting websites, dApps, wallets, etc.

Users can create individualized online identities and upload digital content by creating NFT domains on service providers such as, ENS domains and Unstoppable Domains.

NFT domains are keyword-rich, with the potential to have a keyword-based TLD like dot-metaverse for metaverse ventures and a keyword-rich name like universe, resulting in an ultra-keyword-rich domain name like universe-dot-metaverse.

But does it have any impact on the traditional web?

Today, only a few modern browsers support NFT domains and require a plugin or extension to access their features, which are not visible on the standard web. However, Google does not appear to be indexing NFT domains anytime soon because the IANA registry does not include these TLDs as domains.

This is both a positive and a negative characteristic. If the IANA accepts them as TLDs under its jurisdiction, the previously decentralized function will be centralized. But from the traditional web standpoint, if it’s not indexed as a domain, it’s troublesome for SEO implications.

If your content is not structured for Google or most search engines, readers will have difficulty finding it naturally. Nevertheless, certain search engines are naturally dedicated to NFT domains to host decentralized websites, but they are not yet fully adopted by everyone.

However, the digital attributes of NFT domains are aimed at Web3. The Internet has yet to fully embrace this new technological trend of stamping web3 domains on blockchain technology, but when it does, you certainly won’t regret the fruitful value it will create.

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Individuals who buy NFT domains on are already ahead of the game because they can get weird premium names that can provide SEO benefits in the future. As usage increases along with technology and users and occupants gain top names, you may be left with very few in the future.

However, let’s look at how NFT domains can affect SEO and internet search in the future.

Keyword rich websites

As previously stated, NFT domains are keyword rich, with many TLDs available, ranging from generic to specialized industries, that explain and educate the consumer about the content of a website.

As in the previous example, universe-dot-metaverse fully explains that this website is a metaverse-universe-based experience. If you want something with cryptocurrency, you may prefer one with a dot-doge or dot-btc reference.

It is not required to stick to an industry-specific TLD and mint accordingly, but those who want to achieve effective rankings in SEO should follow these rules. Imagine having a keyword-enhanced TLD with a keyword-enhanced 2LD within keyword-enhanced content. Wouldn’t that rank you at the top?

Since there is still time for technology to practice SEO and become a routine that works on the web, learn about your NFT domain, buy one and practice the fundamentals to help you advance and upgrade SEO for web3 to it becomes mainstream.

Personal TLD x 2LD

While a wide variety of genre-specific TLDs are available on, gamers, business owners, companies, freelancers, organizations, or anyone can build custom and enriched wallet addresses for their crypto endeavors and construct online identities or host websites.

The government can use the dot-web3 web3 domain of to construct its decentralized administration on web3, or companies can use the dot-chain blockchain domain name of to create a chain of employee subdomains and documents. Freelancers could obtain dot-in-domain individual names from to denote a solitary internet operation.

Decentralized keyword

While web3 is developing, and still in its early stages, it will soon be accepted by the mainstream media. Those who oppose the trend will regret not adopting it because decentralized search terms will become more competitive; Why?

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There will be no restrictions on Web3; users can host whatever they want and upload content to their heart’s content. Being first and hosting content today will allow you to reach a larger audience tomorrow than waiting for it to go mainstream and then upload.

Imagine leading with a keyword on the decentralized web when it becomes popular. It will almost likely give you a highly decentralized monopoly. But NFT domains are still a new concept.

Therefore, if you want to build a decentralized website, let’s first understand how to put SEO and its tools on NFT domains.

Keywords for SEO on NFT domains

Keywords are words or phrases used to search for a product on a search engine, and display the results based on the most organic content. It is an important component of SEO or you can call it the backbone of SEO.

Anyone who hosts a decentralized website needs to understand keywords and their usage and also understand how to improve their function by deliberately inserting important keywords into their website to rank well in the web space.

There are three types of keywords:

  • Main: The primary keywords are the key terms that your target audience is looking for. Assume that “SEO” is the main term of this page. Therefore, it is the primary keyword.
  • Secondary: Secondary keywords are additions to main keywords in a search that are often more specific and linked to the searcher’s intent. Using more of these terms can potentially help you rank higher in search engine results. Assume the “NFT domain” is your content’s secondary domain next to the primary “SEO”.
  • Long tail: Long tail keywords are longer or more precise keyword phrases that visitors are more likely to use when they are closer to making a purchase or using voice search. Suppose the long term is “the effect of the NFT domain on SEO.”

Users use all of these keywords to find relevant information, and simply putting these keywords on your website doesn’t tick all the boxes; you also need to answer the question of your target audience, which is where the following keyword research parameter comes in.

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If you are establishing a decentralized website today, use these terms! Even if you intend to do so in the future, these terms will make it easier for you to rank higher.

Search intent for SEO on NFT domains

The goal of every search is basically the users and their search intent. The basic goal of search engines is to meet the end users and satisfy their search intent. These are the results that apply to your search or keywords.

For example, the phrase “NFT domains” will show all marketplaces that offer NFT domains and blogs rich in NFT domain keywords. If your site meets the requirements of user intent, it will most likely rank first on the SERP.

It is one of the most crucial aspects of keyword research and SEO in general, which means that you need to provide all the necessary information about the target keywords to your target audience in order for them to engage with your product.

Use some keyword research tools for SEO on NFT domains

Keyword research tools include all relevant data such as search traffic, keyword complexity, traffic, keyword intent and competition SERP analysis. These tools can help you find keywords for your decentralized website using NFT domains.

Since the technology has not yet matured into a full-fledged description, it will not be indexed on Google, so you will not be able to explore it on the traditional web. But once it becomes mainstream, you will surely benefit greatly if you start using the techniques mentioned above starting today!

Act wisely and buy your NFT domain on today before it’s too late, because of its beneficial potential to shape the future.

So why wait?

New now and unlock your identity with NFT Domain!

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