Sony files trademark application for NFT-backed music

by James · September 9, 2022

The archive covers ‘audio and video recordings of live music performances authenticated by NFTs – Photo: Getty Images

Sony Music Entertainmentthe American music giant has filed a trademark application covering music and artists under the Columbia Records logo for music backed by non-fungible tokens (NFTs).

Columbia Records is an American record label owned by Sony Music Entertainment.

Mike Kondoudis, a US Patent and Trademark Office (USPTO) licensed trademark attorney, revealed this news via Twitter.

The archive covers “audio and video recordings of live music performances authenticated by NFTs.” It also covers marketing services, promotion, distribution, marketing, advertising and online entertainment, including podcasts and audiovisual recordings.

The filing was made on August 30, but Kondoudis revealed the news openly on September 6.

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Ford enters the metaverse

Kondoudis too tweeted that Ford the car manufacturing company “makes a big move into the metaverse!”

The car company submitted 19 trademark applications for all its major brands.

It intends to launch virtual cars, trucks, vans, clothes as well as an online store for NFTs.

Kondoudis sent this tweet on September 7, while Ford submitted these applications on September 2.

F1 files two NFT and crypto trademark applications

23 August 2022, Formula 1 (F1) filed two trademark applications for the Las Vegas Grand Prix 2023 relating to NFTs, cryptocurrencies and metaverse.

F1 is the highest class of international racing for single-seater open-wheel formula racing cars.

Again, this news was revealed via Kondoudis’ Twitter.

Manchester City begins building the Etihad Stadium in the metaverse

In February 2022, Premier League football club Manchester City and its partner Sony began building the team’s home ground, Etihad Stadium, in the metaverse.

The two corporate giants signed a three-year partnership, which has seen experts from Sony visit the Etihad Stadium to digitally map it and recreate it virtually.

Hawk-Eye, a subsidiary of Sony, will provide the football club with virtual reality experts who can use image analysis and skeleton tracking technology to help with the project.

By doing this, Manchester City will be able to fill a virtual Etihad Stadium multiple times and allow fans, who may not be able to attend a live match, to watch a match from their own homes wherever in the world that may be.

Nuria Tarre, head of marketing and fan engagement at Manchester City, told us I “The whole point we could imagine of having a metaverse is that you can recreate a match, you can watch the match live, you are part of the action in a different way through different angles and you can fill the stadium as much as you want because it is unlimited, it is completely virtual.

“But also, you’re in control of what you want to see at that time. It’s not one broadcast point of view, you can look at it from every angle in the stadium. The sky’s the limit.”