One of the oldest classical music festivals launches its first NFT collection
Lucerne Festival’s first NFT collection
Lucerne Festival, the internationally renowned classical music festival, releases an NFT collection of unique posters ahead of the Forward Festival.
— Michael Haefliger, executive and artistic director of the Lucerne Festival
LUCERNE, SWITZERLAND, Oct. 27, 2022 /EINPresswire.com/ — In line with the Forward Festival values of innovation and experimentation, Lucerne Festival and Patron-of-Art.com – a digital collectibles platform for cultural institutions – will launch the festival’s first collection of non-fungible tokens (NFT). The NFTs will represent limited edition digital copies of four unique posters from the Lucerne Festival archives. The sale starts exclusively at Patron-of-Art.com on November 2, 2022.
“It is in the Lucerne Festival’s DNA to be innovative, not only in live concert experiences, but in engaging and interacting with our audiences”, explains Michael Haefliger, Executive and Artistic Director of the Lucerne Festival. “I’m incredibly excited to launch our first collection of NFTs and share artwork representing our past festivals. This new technology gives us a creative way to reach an audience that we may not reach through traditional channels.”
Dr. Stephan Holzer, CEO and founder of Patron-of-Art.com, says: “It is an honor to partner with a renowned cultural institution like the Lucerne Festival. Projects like this can help them gain traction with a growing digital audience and nurture a new generation of classical music enthusiasts while engaging their existing audiences in a unique and meaningful way.”
The NFT collection
The Lucerne Festival, formerly known as the Internationale Musikfesttwochen Luzern, dates back to 1938. It was then, with a legendary “Concert de Gala”, that Arturo Toscanini gathered celebrated soloists to form a unique elite orchestra. A well-known artist was commissioned each year to create a poster to represent the Summer Festival.
The first NFT collection will include:
Internationale Musikfesttwochen Luzern, 1954 — Artist: Donald Brun
Internationale Musikfesttwochen Luzern, 1991 — Artist: Niklaus Troxler
Internationale Musikfesttwochen Luzern, 1994 — Artist: Rosmarie Tiss
“Eros” – Lucerne Festival, 2010 – Artist, Interbrand
Lucerne Festival Forward takes place from 18 to 20 November 2022.
About the Lucerne Festival
The Lucerne Festival ranks among the leading international presenters of classical music, offering festivals in spring, summer and autumn. The central festival in the summer offers around 100 concerts and related events between mid-August and mid-September. A diverse range of concert formats is offered – symphony concerts, chamber music programs, solo concerts, family concerts and much more. Every summer, the world’s most famous symphony orchestras and soloists make guest appearances at Lake Lucerne, including the Berlin Philharmonic, the Vienna Philharmonic and the Royal Concertgebouw Orchestra, among others. Lucerne Festival Forward is a festival dedicated to contemporary music, which gives a platform to musicians of the younger generation. KKL Luzern, designed by Jean Nouvel and renowned for both its acoustics and architecture, is the central venue for the Luzern Festival.
About Patron-of-Art.com
10 million people currently own digital collectibles, and this number is increasing faster than ever. Patron-of-Art.com helps museums and other cultural institutions tap into this space to grow their digital audience and nurture a new generation of patrons. With Patron-of-Art.com, cultural institutions can create digital copies of their masterpieces as collectibles that are accessible, secure and sustainable for all.
Patron-of-Art.com is a Swiss-based full-service platform offering digital collectibles creation, contextual representation, education, marketing, community building, security, preservation and compliance.
Patron-of-Art.com was created by experts across art and technology from Harvard University, the Massachusetts Institute of Technology (MIT) and Google.
Giacomo Schwarz
Patron-of-Art.com (VERITIC AG)
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