Dubai – This festive season, in line with the launch of the new global LUX* campaign Life Extraordinary, The Lux Collective presents the very first NFT (Non-Fungible Token) token activation – the LUX* Christmas Collectible Raffle. With innovation in its DNA, the group aims to elevate the unique LUX* brand positioning globally across channels, now including the web3 platform (also known as Web 3.0 – a new iteration of the World Wide Web).
With the search for tailored travel experiences on the rise, LUX* invites consumers to gift their loved ones a LUX* Christmas Collection. 1,000 collectibles will go on sale on December 11, 2022 – participants can also register now to access an exclusive pre-sale.
Each of these collectibles includes a hotel stay and one of four extraordinary experiences exclusively designed for this Christmas lottery: a private whale shark dhoni boat trip with a marine biologist at LUX* South Ari Atoll in the Maldives, a rooftop infinity pool breakfast and massage private experience at LUX* Grand Baie in Mauritius, a traditional pirogue experience at LUX* Grand Gaube in the northern lagoon of Mauritius or an encounter with wild dolphins at LUX* Le Morne in Mauritius. At an attractive price of USD1000, each collectible will have the chance to win and enjoy up to two nights for standard collectibles or five nights for silver and golden collectibles. Once the collectible is purchased, it will reveal itself on Christmas Day. Through a uniquely immersive metaverse-inspired experience, the owner of the raffle will discover the hotel and destination.
“LUX* is designed with the promise of a different kind of luxury – to excite and delight. At LUX*, time is luxury. Moving in step with digital-forward trends and lifestyles, this innovative campaign allows us to reach out to a savvy luxury audience in the digital space. We have specially curated extraordinary experiences for this Christmas Lottery, as we believe in giving your loved one something meaningful this year – time in wonderful places to celebrate life, says Caroline Gaud-Perrier, Marketing Director of The Lux Collective.
“Community is at the core of Metalyde, a studio specialized in designing interactive experiences that connect brands with consumers. We fell in love with LUX* and its passion for celebrating life. Sharing this common vision, we have embarked on a collaboration to create extraordinary experiences through NFTs to transport travel-inspired consumers into the beautiful world of LUX* resorts,” said Antoine Lepetitgaland, CEO of Metalyde.
It’s about giving differently this year. Gift moments, not things. LUX* Christmas Collectible Raffle with surprise gifts can be purchased via luxresorts-ntf.com.
Driving the digital transformation journey forward, The Lux Collective looks ahead with a customer-centric, digital-first approach. Across offline and online, flagship luxury brand LUX* will continue to transform the everyday into the extraordinary through beautifully designed spaces and crafted immersive experiences. With this first NFT kick-off, several exciting plans on web3 will be unveiled in 2023.
Journey into the awe-inspiring world of LUX* resorts through a uniquely immersive metaverse-inspired experience. (Clockwise from top left: LUX* ME Spa at the flagship LUX* Grand Baie resort in Mauritius; Elegant jetty at LUX* South Ari Atoll in the Maldives; Inviting woody warm tones at LUX* Le Morne and modern ocean-facing lobby entrance of LUX* Grand Gaube)
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About The Lux Collective
The Lux Collective (“TLC”) is a global luxury hotel operator headquartered in Singapore and manages the LUX*, SALT, TAMASSA, SOCIO and Café LUX* brands. Other properties managed by TLC include Hotel Le Recif, Réunion Island and Ile des Deux Cocos, Mauritius, a private island paradise.
At the heart of its purpose, TLC makes every moment count and cares about what matters. Putting people first is at the heart of TLC’s culture, as well as staying true to its values of being passionate, responsible and innovative in everything it does. By providing comfort through thoughtful and exquisite design, TLC creates experiences that make every moment count for all guests. It is committed to operating in a considered and respectful manner that is mindful of future generations.
Increasing its global presence, TLC currently manages 16 properties and hotels in Mauritius, the Maldives, China and Ile de la Reunion, with 11 more hotels in the development pipeline in Europe, Asia and the Middle East.
An associate member of IBL, a major economic player in the Indian Ocean and a listed leader of the “Top 100” Mauritian companies, IBL is active in key sectors of the Mauritian economy, with a global portfolio of approximately 300 subsidiaries and affiliates. companies.
About LUX*
LUX* helps people celebrate life by consistently delivering on the promise of a different kind of luxury; hospitality that is easier. Brighter. LUX* stages exceptional experiences in different locations – whether on the beach, in the city or in nature – by banishing mindless patterns and being more simple, fresh and sensory for the benefit of all our guests.
Media relations
Lisa Quack | PRCO Dubai | [email protected]
Asma Nur | PRCO Dubai | [email protected]
Dina Osman | PRCO Dubai | [email protected]
Nicole Wenger | PRCO Dubai | [email protected]
