Louis Vuitton soul-bound ‘VIA Treasure Trunk’ NFTs sell for $41k each

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(Kitco News) – French luxury fashion brand Louis Vuitton has become the latest company to enter the world of Web3 and non-fungible tokens (NFT) with the release of its “VIA Treasure Trunk” limited edition NFT collection, with each piece priced at €39,000 ($41,693)

“Louis Vuitton embarks on a new journey of creation with Web.3, where the physical and digital are seamlessly woven into one material for the Maison to create and dream with, and to create the exceptional that the Maison can create, dream and create the exceptional , says a press release published on Tuesday. “Today, Louis Vuitton has created the VIA Treasure Trunk, its first digital trunk, designed for those who seek to travel through new dreams and new realities, collecting unique creations along the way.”

The company referred to the new collection as “A briefcase inspired by the vision of the Maison and designed to energize future creative drops and endeavors.”

The release of the Treasure Trunk NFTs will be followed by a key drop in a few weeks that will “unlock the first digital collectible, stitching together exceptional product and digital culture,” Louis Vuitton said. The fashion brand will also offer token holders the opportunity to register on a dedicated page on the Louis Vuitton website.

“VIA Treasure Trunks will be available in a very limited and exclusive edition of a few hundred pieces,” the release states. “The Trunks, priced at €39,000, will act as portals into the world of Louis Vuitton, revealing new, limited-edition products and experiences through immersive drops that will be gradually launched at regular intervals throughout the year.”

VIA Treasure Trunks will come in the form of soul-bound tokens, which among other attributes cannot be transferred to other wallets. Louis Vuitton chose to release the NFTs in this form to encourage “lasting ownership”.

“The world of VIA will unlock Wonder through an ongoing series of digital keys that owners of a Treasure Trunk will be able to purchase to unlock the new and unseen collectibles of the Maison,” the company said. “Each collectible is revealed through Treasure Trunk in a digital form that is combined with exclusive access to a physical counterpart, taking owners on a journey unlike any before.”

The waiting list for VIA Treasure Trunks will open on June 8, allowing residents of the US, Canada, France, UK, Germany, Japan and Australia to sign up for a chance to purchase limited edition NFTs.

Once an interested buyer has connected their crypto wallet and provided personal information, those who qualify will be able to begin exploring VIA on a private website starting June 14. The purchase of VIA Treasure Trunks will start on June 16, and the NFTs can be paid for using either fiat or cryptocurrency.

All sales of Treasure Trunks are final except in EU countries where you are allowed by law to change your mind within 14 days of purchase.

In 2021, Louis Vuitton released an NFT-themed game, called Louis The Game, to celebrate its 200th anniversary. The game took players on an action-packed adventure through six imaginary worlds that exist outside of time and was designed to educate players about the brand’s history through interactive gameplay.