Japan’s JR Kyushu leverages Astar Network to launch NFTs, increasing customer engagement

by James · May 13, 2023

Kyushu Railway Company (JR Kyushu), a prominent member of Japan’s expansive Japan Railway Group, has unveiled plans to issue non-fungible tokens (NFTs) on the Astar Network, a versatile smart contract platform for multi-chain applications. Together with PRO Co., Ltd., JR Kyushu aims to forge new connections with its users by distributing NFTs, thereby strengthening its existing customer relationships.

This innovative endeavor presents an exciting opportunity for JR Kyushu to engage with its audience in new ways and explore the potential of blockchain technology in rail travel. The JR Kyushu NFT project will start in July 2023 and will introduce exciting new ways for riders to enjoy their time exploring the enchanting region of Kyushu while capturing a comprehensive record of their travel experiences.

As an initial proof-of-concept, JR Kyushu and PRO will distribute a free NFT featuring the captivating Nishi Kyushu Shinkansen during Blockchain Expo in Tokyo, held from May 10th to May 12th. This initiative not only elevates the travel journey for riders, but also offers a tangible way to commemorate and celebrate their connection with Kyushu’s remarkable rail network.

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Unlocking real value for NFTs in Japan

JR Kyushu, an integral part of Japan’s expansive railway network, operates intercity train services within Kyushu, the country’s third largest island. In addition to its rail services, JR Kyushu is involved in freight transportation, bus services, hospitality, and various related businesses. With a staggering annual ridership exceeding 330 million people, JR Kyushu plays a central role in connecting local communities, facilitating travel and serving the transportation needs of Kyushu’s people.

This groundbreaking collaboration will revolutionize the utility of NFTs in Japan. While NFTs are typically associated with commerce and digital art, JR Kyushu is poised to leverage this transformative technology to offer visitors tangible memories and evidence of their experiences, which include visits, tours and interactions with the JR Kyushu system. By leveraging NFTs in this innovative way, JR Kyushu aims to enhance the overall visitor experience and provide lasting memories that capture the essence of their journey through the JR Kyushu network.

Astar Network founder Sota Watanabe said, “At Astar Network, we are excited to see more real-world use cases of businesses exploring and leveraging NFTs to build closer relationships with their customers and deliver new value. We look forward to supporting PRO Japan and JR Kyushu in their endeavours.”

In a strategic decision, the railway operator has chosen Astar Network, Japan’s premier public blockchain, known for its competitive fee structure, exceptional scalability and a team with a comprehensive understanding of the local market. Astar Network is at the forefront of the NFT revolution, which has gained momentum across Japan, with a number of prominent brands embracing the transformative potential of Web3.

Japan’s Premier Layer-1 Blockchain Network

Starting with the project’s expected launch in July, passengers will have the opportunity to acquire exclusive commemorative NFTs either by direct purchase or by engaging with the rail system. Having specific NFTs can unlock additional benefits and grant access to limited edition tokens, further enhancing the driving experience. Users will have the benefit of purchasing these NFTs using the local currency, Japanese Yen, making the process seamless and accessible to all.

JR Kyushu’s foray into the NFT realm promises to bring a new level of enjoyment and collectability to travelers as they embark on their journeys across the rail system. In the past, Astar Network has partnered with renowned Japanese companies such as Toyota Motor Corporation and Sony Network Communications, demonstrating their commitment to exploring the vast possibilities offered by Web3 technology.

Distinguished as the premier Layer-1 blockchain in Japan, Astar Network has garnered much acclaim, earning the recognized title of the country’s most popular blockchain as voted by the Japan Blockchain Association. In particular, Astar Network has the distinction of being the first public blockchain from Japan to secure a listing, despite the country’s strict listing regulations.

Further cementing its credibility, Astar’s original token, ASTR, has been officially recognized as a cryptocurrency by the Japanese government, confirming its status as a trusted digital asset within the regulatory framework. Astar Network continues to lead the way in Japan’s blockchain landscape, setting a benchmark for excellence and innovation.

Strengthen growth and reward contributions

Known as Japan’s most preferred smart contract platform, Astar Network boasts exceptional versatility, supporting both EVM and WebAssembly (Wasm) environments while facilitating seamless interoperability between them through its Cross-Virtual Machine. Astar Network warmly embraces developers of all backgrounds, offering support for a wide range of tools and programming languages they are already familiar with.

Powered by the robust security offered by the Polkadot ecosystem, Astar Network shines brightly in its own right, thriving within a dynamic and thriving ecosystem. It stands as a prominent force in the blockchain industry, driving global enterprise adoption and igniting consumer enthusiasm for the transformative potential of Web3 technologies.

Astar Network’s visionary Build2Earn program is revolutionizing network expansion by fostering innovation and providing rewarding opportunities for participants and builders. This ground-breaking initiative enables developers to earn incentives for building and maintaining their decentralized applications, while users can earn incentives for supporting their preferred projects.

By stimulating active participation and supporting the overall growth of the ecosystem, the Build2Earn program fosters a thriving environment that encourages collaboration, creativity and sustainable development. Astar Network continues to empower individuals to contribute to the network’s success while reaping the benefits of their valuable contributions.