French NFT brand DOGAMI announces a new partnership with Gap that will allow users in the “petaverse” to deck out their virtual pets with Gap logo hoodies and other NFT swag, starting July 27th.
Virtual in-game clothing, also known as wearables, will be available in three-item packs that DOGAMI players can bid on and use to enhance their gaming and barking privileges. The entire line covers the four levels of scarcity in the DOGAMI game – Rare, Epic, Legendary and Artefact.
The NFT release on the DOGAMI website will be made exclusive to Gap Threads NFT holders for 24 hours. After that they are open to the public. The virtual collection of doggie threads will also be exchangeable on Tezo’s blockchain marketplaces.
DOGAMI is an augmented reality game to serve mobile gaming. Players adopt and raise their virtual 3D pet, earning “$DOGA” currency while playing.
Why we care. Fashion in the real world lends itself to virtual wearables in the metaverse. Gap has already begun an integration with Club Roblox in a virtual environment, as well as NFT collaborations with Harlem fashion icon Dapper Dan and artist Demit Omphroy.
The DOGAMI release unlocks Gap loyalists who also like mobile AR games and like dogs. As the brand makes more of these, they add value to their core Gap Threads NFT holders. It’s the next step when a brand has experimented with NFTs – building Web3 loyalty and momentum.
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About the author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as Associate Editor, offering original analysis of the evolving marketing technology landscape. He has interviewed leaders in technology and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the nation’s first federal CIO. He is particularly interested in how emerging technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at the Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry subjects such as Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
