Barbie and Boss Beauties team up to bring more women to Web3

Barbie and Boss Beauties team up to bring more women to Web3

The Alpha:

  • Barbie and Boss Beauties have announced a joint digital collectibles project that aims to bring more women into the Web3 space.
  • Boss Beauties x Barbie NFTs will officially launch via Flow on May 18 for $25 per pack.
  • Barbie and Boss Beauties have also announced a $250,000 donation to the Barbie Dream Gap Project and the Boss Beauties Foundation.

Dive deeper

In a move to bring Mattel’s iconic fashion doll brand into the metaverse, Barbie has teamed up with Chief Beauties to debut their Boss Beauties x Barbie digital collectibles.

Celebrating the 250 careers in the Barbie line, the collection aims to inspire women and girls to believe they can achieve anything. Combining the signature styles of both Barbie and Boss Beauties, the collection includes career traits such as artists, astronauts, CEOs, doctors, veterinarians and pilots.

Available at MattelCreations.com and priced at $25 per pack, the Flow-based NFTs are designed to be accessible to Web3 newcomers. The collection offers various rarities, with each pack containing four randomly selected Boss Beauties x Barbie collectibles. Early access to the collection began on May 10, ahead of the official launch on May 18, which coincides with a joint activation at Veecon.

“As Barbie continues her journey in the metaverse, we are proud to partner with Boss Beauties to empower women and collectors to explore Web3 through our virtual collection,” said Lisa McKnight, Mattel’s EVP and Global Head of Barbie and Dolls. “Having surpassed 250 careers, it’s only natural for Barbie to delve deeper into digital collecting by highlighting some of her most recognizable roles. Now fans can be inspired by and celebrate her professional achievements with these career-centric Boss Beauties x Barbie virtual collectibles.”

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What will be next

To further their shared mission of empowering women, Barbie and Boss Beauties have also jointly announced a $250,000 donation to the Barbie Dream Gap Project and the Boss Beauties Foundation.

The partnership brings Boss Beauties, the first female-led Web3 company on both the New York Stock Exchange and the United Nations, closer to its goal of introducing one million women to Web3.

“As we enter the Web3 world, it’s important that women are included,” says Boss Beauty CEO and co-founder Lisa Mayer. “Our work encourages women and girls as they navigate the evolving internet and career landscape, and is directly aligned with Mattel’s mission to inspire them to believe they can be anything. This partnership helps introduce more generations of Barbie lovers to the Web3 world.”

Last month, Mayer was named an NFT100 honoree for the second consecutive year.

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Editor’s note: This article was written by an nft employee in collaboration with OpenAI’s GPT-4.

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