Zindigi powered by JS Bank wins Pakistan Excellence Award for fintech, banking

by James · September 8, 2022

The logo of the Zindigi app, powered by JS bank. — Zindigi

Zindigi powered by JS Bank has taken home the Pakistan Technology Excellence Award for fintech banking at the recently held Asian Technology Excellence Awards 2022 for its digital banking service Zindigi.

The Asian Technology Excellence Awards aims to recognize exceptional companies that are riding the wave of digital disruption and leading the technological revolution and digital transformation journeys in their respective industries.

“Given the tightening monetary policy and increasing policy rates from the Central Bank of Pakistan, Zindigi aims to promote a culture of savings by providing customers with a variety of opportunities to invest and grow their wealth,” said Zindigi CEO Noman Azhar.

“Zindigi is all about listening to our customers and providing them with not only the services they need but also the experience that makes their lives easier. We are truly honored and humbled to be recognized for this and to win the Pakistan Technology Excellence Award for a Fintech.”

What is Zindigi?

The application – as a fintech aimed at digital banking in Pakistan – aims to make life “easy” for users.

Leveraging the country’s 63% youth boom, it is the first digital banking player to dedicatedly serve the unmet needs of Gen Z and millennials, as they have unique experiences.

Also, Zindigi is the first player in the Pakistani financial industry to offer a completely personalized in-app experience, allowing the user to pick and choose widgets for their own preferred services for a customized app experience.

Designed to be the central hub of a user’s life, Zindigi continues to push the boundaries of digital banking solutions with its breadth of innovative offerings for the young, tech-savvy segment. Only eight months into operation, it has already gained the trust of a very active base.

It is also the pioneer of the transparent debit card in the Pakistani financial services market, providing users with an aesthetically pleasing and joyful experience that is also enabled for international transactions. In addition, users can temporarily block the card, set spending limits, change the PIN and issue virtual cards right from the Zindigi app.

Zindigi also offers wealth management within its product suite, a unique mix not offered by any other financial service provider in the country. Customers can participate in money market funds, income funds and share trading digitally as low as Rs100 (less than $0.5) in the app.