Why Web 3.0 and Fintech Companies Need Traditional Publicity, According to Baden Bower of DailyCoin
No matter how big or small, a company’s success depends on how the public perceives them. Public relations, or public relations, is an important management technique used by firms to promote their goals and improve their reputation.
Unfortunately, fintech companies, after receiving funding, concentrate their efforts on Google (NASDAQ:) ads or SEO despite the publicity’s ability to reach a large audience, giving the companies a bigger platform and more credibility. Web 3.0 firms often struggle to gain traction due to a lack of awareness or trust in them by their potential clientele.
Fintech firms in particular often miss the point of how crucial it is to find a good fintech PR agency with deep connections in the tech world, or how publicity fits into their marketing mix, as the ROI is not as clear. A feature on TechCrunch or Venture Beat can make all the difference to a fintech’s chances of raising Series A (or beyond).
Here are five strategies for how publicity helps fintech companies grow faster than their organic growth, according to global PR agency, Baden Bower.
Being seen as a trusted business by customers is a huge advantage, especially if you are revolutionizing finance. Because it is based on actual opinions and reviews from the outside world, public relations is essential to creating a remarkable brand that consumers can trust. The articles published in the media and on the internet are often objective because these messages do not come from your organisation. This enables a more sincere conversation with customers, which can help increase brand credibility.
A cost-effective choice
PR is a viable choice for small, medium and large businesses. By launching a PR campaign, you can develop credibility and trust for your company without having to spend a lot of money. PR utilizes unpaid media exposure to increase interest in and demand for the company’s products or services. Companies like Paypal, and those now in Web 3.0, specialize in obtaining advertising on a global scale. Fintech firms can expand the reach of their companies by doing this.
One of the most economical marketing strategies is public relations (PR), which focuses on obtaining unpaid editorial coverage rather than buying ads. Speaking engagements, influencer placements and thought leadership articles are a few ways you can use PR to maximize your budget.
Rocket fuel for SEO
With the development of technology worldwide, SEO has grown in importance. A strong PR campaign can increase your company’s internet profile by getting you published on a number of well-known websites and other media. By doing this, you can improve your SEO and get your business to the top of the search results page.
By optimizing your brand’s content for search engines, you can improve visibility, which in turn exposes more people to your PR messages. If necessary, you can work directly with a PR firm as they are very knowledgeable about how to increase a company’s SEO.
Presents your brand as an industry leader
PR can give a distinctive touch and value to your material that will distinguish your company favorably from your rivals. Public relations discusses the reasoning behind why a potential customer should buy your goods and why they should have faith in your business or position. You can establish yourself as an authority in your industry by showing your customers your knowledge, experience and talents.
PR enables you to reach beyond your target group
PR is a fantastic tool for reaching your target market. It allows you to use the widespread use of the internet and social media to interact with a larger audience, often attracting attention on a global scale as well. For a business looking to increase awareness of its brand and the goods or services it offers, public relations can be a great tool.
It’s amazing to understand the millions of consumers you can possibly target by developing just one news article that ranks on page one of Google News when you think about how you can be on TV, radio, online news sites and in print media with just one PR campaign.
PR can indeed help a company achieve its goals, but it requires the right strategy at the right moment. By supporting trusted news sources, you will help your business flourish by increasing brand recognition. Additionally, customers who have a favorable perception of your brand will ultimately contribute to an increase in sales, which can only be beneficial.
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