why does Crypto.com choose Matt Damon?

why does Crypto.com choose Matt Damon?

Matt Damon reveals why he starred in the “Fortune Favors the Brave” commercial for crypto exchange Crypto.com, which went live in 2021.

Crypto.com and Matt Damon’s disclosure about the ad

According to Associated Press reports, Matt Damon has reportedly revealed why he was featured in Crypto.com’s infamous ‘Fortune Favors the Brave’ commercial.

Initially, the Hollywood actor wanted to point out that he got as much as $1 million from Crypto.com to fund his Water.org initiative.

Water.org is Damon’s project founded in 2009 with engineer and philanthropist Gary White. The goal of the venture is to increase access to clean water globally by providing small loans that finance the purchase and installation of faucets and toilets.

Damon explained that his foundation was in dire financial straits and that his presence in the Crypto.com ad was to raise funds for this purpose.

Here are his exact words:

“Crypto.com heard about it and they gave $1 million to Water.org on their own. I definitely have a lot of gratitude for them and for what they did for our foundation.”

Crypto.com and the 2021 “Fortune Favors the Brave” commercial

The Crypto.com advertisement published in October 2021 received a lot of criticism especially for its catchphrase “fortune favors the brave” refers to cryptocurrency investors.

Natural, such criticism also surrounded the American actor Damonwho found himself acting out a script by stepping into the part of one motivational influencer.

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And in fact, just as it happens in sports, in the world of football, Formula 1 and UFC where Crypto.com has been involved as a sponsor, the advertisement was intended to “motivate” the community to invest in crypto, in one way or another referring to. human evolution.

Unsurprisingly, Damon compares crypto investors in the commercial to arctic explorers, the Wright Brothers and astronauts.

Cronos (CRO) and the recovery of the price dump

Meanwhile, Crypto.com’s crypto, Cronos (CRO) seems to have recovered from the small price dump that happened in the last 7 days, back to $0.069. In fact, since the beginning of this week, CRO had fallen to $0.066.

CRO ranks 35th in market capitalization in the cryptocurrency ranking. At the time of writing, its total market capitalization exceeds $1.7 billion.

Certainly, recent news about the global financial market has challenged CRO performance. And indeed, 20 days ago, news of it had leaked Crypto.com may no longer be able to maintain On-Ramp Fiat.

Essentially, with the crypto-friendly banking crises, the crypto exchange found itself in trouble. They actually thought so Crypto.com may soon lose the ability to accept USD deposits.

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