where do they put their money?

by Arthur · March 12, 2023

Crypto investing is often seen as a male-dominated space, but a recent survey by global cryptocurrency exchange KuCoin tells a different story.

Table of Contents

Women tend to be crypto HODLers, investing for the long term

Despite the volatility of the crypto market, 52 percent of female crypto investors pump their money into HODL crypto, which is higher than 38 percent among male investors, according to the Women’s Day Survey Report 2023 by KuCoin.

Furthermore, 44 percent of female crypto investors believe that crypto is a great source of passive income for wealth accumulation, while only 36 percent of male investors can say the same, suggesting that female investors tend to invest with a long-term mindset .

This survey had gathered valuable insights about women in the crypto industry, and to inspire more women to get involved.

Women are more cautious but less confident about crypto investments

Thirty-five percent of female crypto investors are very confident about crypto investments, which is lower compared to 47 percent of male investors who claim to be very confident about such.

Almost half of female investors say they are “somewhat confident” in crypto investments, suggesting a more conservative and cautious attitude on this matter.

When it comes to challenges when investing in crypto, 44 percent of women are concerned about the risk and volatility associated with crypto, while it is significantly higher than the 28 percent of their male counterparts.

This echoes the previous finding, suggesting that women tend to seek long-term value and are not easily swayed by market volatility.

Both genders say that keeping up with the necessary knowledge and skills is the biggest challenge when investing in crypto, suggesting that more education and learning resources are needed to meet the appetite of potential investors.

AI is the new DeFi for female crypto investors

Aside from Web3, DeFi and AI are the two hottest topics in crypto investing going forward and are triggering women’s interests more than men’s. 41 percent of female crypto investors are interested in investing in DeFi projects and 38 percent are interested in AI-related tokens. On the other hand, female crypto investors are set to do more research before investing as 14 percent of them are not sure which tokens to invest in going forward.

Women need to start conversations around crypto

Women are self-motivated but talk less about crypto. The survey shows that it is important for women to start conversations around crypto.

58 percent of women say they make crypto investment decisions by doing their own research, and when asked who motivated them to start their crypto journey, 49 percent of female crypto investors are reported to be self-motivated.

However, the survey also found that women may have fewer conversations around crypto, whether publicly on social media or privately in circles of friends and families. When it comes to making crypto investment decisions, only 24 percent of women are influenced by social media trends and 19 percent by conversations with friends and family, while the percentages are much higher among men: 37 percent and 27 percent, respectively. Only 54 percent of women claim that they have influenced or inspired others to start their crypto investment journey, which is lower than 66 percent among men.

Sharing investment tips, stories of women in crypto can make a difference!

In addition to joining online communities and attending online events, 37 percent of investors are open to sharing investment tips to encourage more women to get into crypto investing, which can be a great way for women to start conversations around crypto. More communities, educational resources and rewards for women are considered the most effective ways for the crypto industry to become more female-friendly.

Women believe that having more women working in the industry and telling more stories about women in crypto can really make a difference.

40 percent of female crypto investors believe that recruiting more women to work in the crypto industry, and 37 percent believe that telling more stories about women in crypto can help the industry become more female-friendly. These initiatives are relatively neglected by men, who respectively 30 percent and 32 percent think the same way.

The survey was based on a total sample of 577 crypto investors, including 360 men and 217 women, polled from February 24 to March 3, 2023 via KuCoin’s community and social media.