Warner Brothers Uses Nifty’s, Daz 3D to Launch Game of Thrones NFTs

If you’re going through House of the Dragon withdrawals, fear not. Warner Brothers Discovery has you covered.

The creators of Game of Thrones have partnered with the non-fungible (NFT) marketplace Nifty’s to launch a collection of digital collectibles based on the popular TV series.

Non-fungible tokensbetter known as NFTs, are cryptographically unique tokens tied to digital and physical content, providing proof of ownership for things like artwork, music, and video game items.

The new collection, “Game of Thrones: Build Your Realm”, is a collaboration with the digital production company Daz 3D, which will design, develop and produce the collection.

According to Nifty’s, the initial sale will begin with the release of avatars inspired by Game of Thrones. The avatars will be bundled with a pack of digital collectibles that collectors can use to upgrade their avatars.

The Game of Thrones NFT collection will include a selection of digital collectibles, including weapons, companions and equipment, allowing collectors to customize their avatar’s stats.

“We are excited to expand the Game of Thrones fandom and franchise with this unique digital collectible program that will engage fans on a deeper level,” Josh Hackbarth, head of NFT Commercial Development for Warner Bros Discovery, said in a statement. He said the collection allows fans to immerse themselves in the show’s world, enhancing the overall fan experience.

The collection is part of a multi-chapter program that will continue across media and events. Other collectibles include iconic moments, locations, characters and more from the Game of Thrones series.

“Our goal, as always, with fans is to create new ways for them to interact with the stories and characters they love,” Hackbarth said.

Nifty’s first announced itself in March 2021 with the backing of Dallas Mavericks owner and vocal NFT enthusiast Mark Cuban. The platform has hosted other Warner Brothers licensed properties including The Matrix, Space Jam: A New Legacy, and Looney Tunes. Other investors in Nifty’s include Coinbase Ventures and Dapper Labs.

“Nifty’s is thrilled to work with Warner Bros. Discovery Global Consumer Products to continue pushing the boundaries of creativity and imagination,” said Jeff Marsilio, CEO and co-founder of Nifty’s.