Want an NFT of your face on 100 million cans of strong tea?
Marketing with NFTs is plowing ahead, despite falling interest in NFTs and the onset of crypto winter.
Once again, it’s another story about a major American brand getting on the NFT and Web3 train. Despite the crypto winter, it seems that the use of everything Web3 is on the way forward.
An American company that produces hard tea is entering the Web3 game.
Hard tea is iced tea – but with alcohol in it. It’s reminiscent of a Long Island iced tea, sipped carefully at Raffles Singapore. But the hard tea in question here is in a box, so you can take it to a park on an American national holiday, shoot guns in the air, and not have to remember the behavior indoors. And it’s pretty much everyone’s favorite sport.
Twisted Tea is one such brand of ‘hard tea’. They have announced that they are launching their first NFT. They do this in collaboration with Sesame3, a web3 platform for brands.
Marketing with NFTs
Twisted Tea says their NFT “can be held, sold and bought using traditional payment methods without a crypto wallet – making it one of the most accessible tokenized NFTs to hit the market.”
The company will give its first NFT to a super fan. This superfan will have his face plastered on the label of 100 million Twisted Tea cans. Although this sounds wildly cruel to introverts, extroverts will thrive in the spotlight.
Fans can click here to upload their shiny little faces and tell the company why they should win. Once the winner activates the NFT, they can sell said NFT and get the profit that comes from it. The person who holds the NFT on 1 NovemberSt or February 1 will also have his face on the label.
Erica Taylor is the brand director for Twisted Tea. “While we may not know much about NFTs, we know that our fans are sure to go wild for a chance to get their face on millions of Twisted Tea labels. In collaboration with the NFT experts at Sesame3, We are excited to celebrate our community in a brand new location.”
Since 2007, Twisted Tea has put pictures of customers’ faces on the labels of its drinks. They say they receive 1000 photos every month.
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