Visa to auction WC NFTs for charity as 2022 tournament in Qatar approaches
As the kick-off for the 2022 World Cup in Qatar approaches, Visa is releasing five soccer-themed NFTs to help raise money for charity. And during the tournament, it will also allow participants to create their own digital art.
Starting Tuesday, the digital payments company will auction off five NFTs, which feature World Cup goals from Jared Borgetti (Mexico), Tim Cahill (Australia), Carli Lloyd (USA), Michael Owen (England) and Maxi RodrÃguez (Argentina) . Each digital collectible consists of a series of colorful loops based on each player’s movements in the build-up to the goal. The tiles are painted in the colors of the player’s national team, and they include which World Cup the goal was scored in, the date it was scored and the minute of the match it was scored.
The auction, in partnership with Crypto.com, will run until November 8, with all proceeds donated to Street Child United, a UK-based charity that organized its own international soccer tournament in Doha, Qatar’s capital, for underserved children in October. .
“It’s a global movement that’s tackling the widespread stigma that street kids face,” said Andrea Fairchild, Visa’s senior vice president and head of sponsorships. Fortune.
During this year’s World Cup, Visa will also allow fans to create their own NFTs on a digital pitch at the FIFA Fan Festival. During four-minute six-match games, players will create their own digital artwork in the colors of their favorite national team by playing football. The interactive path will track their movements and goals and create a unique GIF, with wider brush strokes for more dynamic movements.
“The inspiration behind it is the movement and flow of the game,” Fairchild said.
When players exit the lane, they can see what their digital art looks like and then choose to receive it as an NFT, or a non-NFT digital file for residents of countries that are not eligible for Crypto.com accounts. Those who opt for the NFT version should see it appear in their wallets within seven to 14 days.
The NFT auction and fan experience mark Visa’s latest foray into Web3. The digital payments company became one of the first Fortune 500 to buy an NFT when it spent $150,000 on CryptoPunk #7610 in August 2021.
“In Web3, the possibilities are endless,” added Fairchild. “It’s just a matter of finding our place.”
This story was originally featured on Fortune.com
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