USA’s NYC Alliance unveils IP deal with Solana Hill’s NFT project
NYC Alliance (NYCA), a privately held, multi-platform apparel conglomerate in the US, has announced a partnership with NFT project Solana Hills. The deal cements the organization’s status as a key player in bridging the gap between Web2 and Web3 by bringing its innovative branding and omni-channel strategies to the NFT world.
By licensing Solana Hill’s IP for product creation, NYC Alliance becomes the first vertically integrated global apparel company to acquire, restore and expand an NFT collection for its designs. The partnership with Solana Hills will allow NYCA to offer a new level of engagement in the NFT space by leveraging the speed, efficiency and scalability of the Solana blockchain while creating unprecedented opportunities for consumer participation, the NYC Alliance said in a press release.
A partnership with global fashion conglomerate NYCA will propel Solana Hills into a leading global brand, shoppable online and IRL, with community engagement throughout. The portfolio, which boasts more than 1,000 retailers and partners, spans the market, from large department stores and boutiques to discount stores and department stores. NYCA’s vertically integrated model provides rapid product processing with in-house design and sales teams, showrooms and a direct line to many of the world’s largest retailers.
NYC Alliance (NYCA), a privately held multi-platform US apparel conglomerate, has announced a game-changing partnership with pioneering NFT project Solana Hills. The deal cements the organization’s status as a key player in bridging the gap between Web2 and Web3 by bringing its innovative branding and omni-channel strategies to the NFT world.
While the utility of NFT projects has primarily been limited to Web3, there are IRL opportunities for sustainable scaling and expansion, thanks to the large retail network and distribution channels. Creating value through innovative tools is essential to the growth, success and sustainability of Solana Hills, as the goal is to connect, support and reward both Web3 and Web2 communities through the creation of a new revenue sharing model.
Committed to long-term and sustainable growth, both organizations are confident that the partnership will be transformative for the space, while raising the bar for NFT-related goods.
Fibre2Fashion News Desk (GK)
