Unleash the Future: Nike and EA SPORTS Redefining Utility and Gaming with NFTs | NFT CULTURE | NFT News | Web3 culture
Get ready for an incredible leap into the future of using and playing with NFTs! Today, Nike Virtual Studios and EA SPORTS announced a groundbreaking partnership that will revolutionize the virtual sports experience worldwide. Bringing together two powerhouses in the sports and entertainment industry, this collaboration is set to introduce exciting new ways for members of Nike’s digital community, .SWOOSH and EA SPORTS fans to express their unique style through gaming.
The partnership between Nike and EA SPORTS aims to create immersive experiences and unlock unparalleled levels of customization within the EA SPORTS ecosystem. In upcoming EA SPORTS titles, both companies plan to make select virtual .SWOOSH creations available, providing members and players with extraordinary opportunities for self-expression and creativity in sport and style.
Ron Faris, GM of Nike Virtual Studios, expressed his enthusiasm for the partnership, saying, “Nike and EA SPORTS share a commitment to innovation, creativity and excellence, and we are excited to partner with them.” This collaboration will undoubtedly bring incredible new experiences to the .SWOOSH community and the huge EA SPORTS fan base.
“Nike and EA SPORTS share a commitment to innovation, creativity and excellence, and we are thrilled to partner with them,” said Ron Faris, GM of Nike Virtual Studios. “This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the huge EA SPORTS fan base.”
Andrea Hopelain, SVP of Brand for EA SPORTS & Racing, highlighted the importance of this collaboration, saying: “All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our long-time partners at Nike sits directly at the intersection of innovation, sport and culture.” By working with .SWOOSH, they aim to bring creativity and self-expression to the forefront, allowing fans to connect, compete and share their love of sports in unprecedented ways.
More details on the integration of the .SWOOSH community with future EA SPORTS experiences will be revealed in the coming months. Exciting times await!
Although .SWOOSH is currently in a closed beta phase to ensure a fair and safe platform, you can sign up to become a .SWOOSH member at welcome.swoosh.nike. Stay updated by following the dotSwoosh blog on Medium and @dotSWOOSH on Twitter or Instagram. Don’t miss this extraordinary journey into the future of using and playing with NFTs!