Trump is back on Instagram after 2 years to sell NFTs

Donald Trump.
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  • Donald Trump made his first posts on Instagram after a two-year hiatus – to sell NFTs of himself.
  • The NFTs show Trump dressed as a superhero, playing an electric guitar and holding the Liberty Bell.
  • The NFTs sold out within hours, Trump claimed in an Instagram post on Tuesday.

Former President Donald Trump has returned to Instagram for the first time in two years – to cash in on non-fungible token (NFT) trading cards of his own.

Trump took to the social media platform to promote his second set of $99-a-piece digital trading cards. This was his first list of posts since January 2021.

One card design shows him holding the Liberty Bell with the American flag in the sky behind him. Others show him dressed in a superhero costume with a boxing belt that says “Trump Champion” or dressed as a rock star playing an electric guitar.

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One of the four posts Trump uploaded Tuesday was a video promoting the NFTs, his second set to be released. He sold his first set in December, grossing over a million dollars from their sales.

“Original cards sold out so fast that everyone is asking me to do another series. Well, I have some amazing news for you. My Trump digital trading cards are back with a bang,” Trump said in the video Tuesday.

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“People love to collect baseball cards, but why settle for that when you can collect the best trading cards in history,” the newly indicted Trump added.

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Trump claimed in another Instagram post on Tuesday that the new NFT trading cards sold out within hours.

“As of 10 minutes ago, my digital trading cards SOLD OUT, IN RECORD TIME, about $4.6M. A huge honor and I hope everyone is happy, healthy and prosperous. CONGRATULATIONS!” the text of the post read.

Trump’s four posts combined had more than 2.6 million likes at press time. He posted the same NFT designs on Facebook as well.

Trump’s previous set of trading cards — which featured him as an astronaut, boxer, sheriff and race car driver, among other things — increased in value after he was indicted in April. One card rose in value to nearly $1,700.

He also hosted a lucky draw where whoever bought the NFTs from him would have a chance to win a “priceless” meeting with him at Mar-a-Lago – but those who entered the draw had to cover their own travel- and accommodation expenses.

Trump’s return to Instagram comes weeks after he was arrested and charged in New York. On April 4, in a Manhattan courtroom, Trump pleaded not guilty to 34 low-level charges of falsifying business documents.

Trump was first banned from Meta’s social media platforms, Instagram and Facebook, in January 2021 due to his posts inciting violence in connection with the January 6 Capitol Hill riots.

His accounts on Meta’s platforms were restored in February after the two-year suspension ended. Meta said in its January 25 statement that it had put in “new guardrails” to deter Trump from posting “offensive content” on its platform.

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“The public should be able to hear what politicians say, so that they can make informed choices,” the statement says.

A representative for Trump did not immediately respond to Insider’s request for comment sent outside regular business hours.

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